Marketing Manager

Installation Made Easy

11d • Remote

About The Position

Installation Made Easy (“IME”) provides software and process management that enable retailers and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME senior management has over 100 years of retail management and home improvement industry experience.
The Marketing Manager is a strategic, high-impact role responsible for leading IME’s marketing program execution, creative production, digital platforms, and performance insights across retailer and partner programs. This role blends marketing leadership, operational excellence, and cross-functional influence, with direct visibility to senior and executive leadership.
This position is ideal for a confident, executive-ready marketing leader who can set direction, elevate standards, and ensure flawless execution across multiple concurrent programs in a fast-paced, fully remote environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 7+ years of progressive experience in marketing, digital marketing, or marketing operations
• Experience managing creative or marketing teams
• Demonstrated success leading complex marketing programs with multiple stakeholders
• Proven ability to operate at both strategic and executional levels
• Strong business acumen and sound judgment in ambiguous or high-pressure situations
• Exceptional written and verbal communication skills, including executive-level presentation capability
• Highly organized with the ability to manage multiple high-impact initiatives simultaneously
• Self-directed and effective in a fully remote, always-on work environment

Nice To Haves

• Deep experience with Salesforce Marketing Cloud and email campaign execution
• CMS experience (Umbraco strongly preferred)
• Working knowledge of SEO, UX/UI best practices, and digital performance optimization
• Experience with motion graphics or advanced creative tools (e.g., After Effects)
• Background in copywriting or content strategy
• Experience supporting B2B2C, retail, or home improvement-related programs

Responsibilities

• Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs
• Lead and manage marketing team, setting priorities, performance expectations, and quality standards
• Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
• Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
• Provide executive-level guidance on branding, visual identity, and customer-facing communications
• Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
• Direct ongoing maintenance and optimization of existing programs, including:
• Retailer websites and landing pages within Umbraco CMS
• Email campaigns and program communications within Salesforce Marketing Cloud
• Lead the setup and rollout of new marketing programs, including:
• Standing up new retailer websites and digital experiences
• Designing email strategies, matrices, and campaign frameworks
• Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
• Ensure consistent documentation and asset libraries are maintained across all programs
• Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
• Represent marketing initiatives confidently with senior and executive stakeholders
• Any other responsibilities as assigned

Benefits

• 100% remote work environment
• Employer provided equipment.
• Medical, dental, and vision insurance
• Health savings plan includes employer contribution to health savings account.
• Medical and dental flexible spending accounts
• Company paid basic life, short-term disability, and long-term disability insurance.
• 401K plan with employer match
• Company matches 100% of the first 4% of salary deferrals.
• All contributions, including employer contributions, are 100% vested immediately.
• Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
• Employee assistance program
• Pay on demand.
• Critical illness, hospital indemnity, group accident, and legal insurance
• Paid time off.
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level