Marketing Manager

BDA•New York, NY

6d•$70,000 - $80,000

About The Position

Harper+Scott, a BDA company, is seeking a creative and strategic Marketing Manager to join our creative agency. With exciting shifts in the marketplace and our B-Corp certification, this is a tremendous opportunity to define and launch the company’s new brand strategy based on a thoughtful and impactful vision for strategic positioning and growth. The Marketing Manager will drive the in-house growth marketing strategy to improve brand awareness, inbound leads, increase client retention and acquisition as well as create mission-led campaigns to energize our workplace and engage our existing customer base. This includes, but is not limited to, website communications and SEO, content creation and social media campaigns, email and direct mail campaigns, PR content and publication strategy, lead generation and client retention strategies, as well as event planning for employee and client engagement. The ideal candidate possesses strong writing skills, knowledge of all things current and relevant, a lofty design aesthetic, and an entrepreneurial spirit. This person has experience with growth/performance marketing, CRM analytics, defining and executing multi-layered projects while identifying and tracking KPI to nimbly adjust strategies. They are experienced in channel strategies and the digital ecosystem to drive successful campaign results, especially across inbound and larger digital campaigns in the B2B space. Collaboration and creativity are central to this role, as the Marketing Manager will work directly with various departments within the company such as Sales, Design, and C-suite stakeholders. This is a full-time, high-impact position requiring thought leadership, independence, collaboration, and thorough execution

Requirements

Experience working on a variety of marketing campaigns from beginning to end in a B2B environment
Minimum of 4+ years of experience in B2B marketing; agency experience is a plus
Experience in mentoring and delegating to junior team members
Sound understanding of marketing principles
Concrete examples of driving cutting-edge but results-driven campaigns
Excellent writing, research, and analytics skills
Strong and informed design aesthetic
Experience in digital and confident and comfortable in digital storytelling
Strong problem-solving ability, including metrics-driven thinking
Strong analytical and project management skills
Bachelor’s degree in business, marketing, advertising, or journalism; MBA preferred
Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus.

Responsibilities

Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels.
Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence
Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases
Support PR strategies for key trade and business affiliations to increase brand awareness
Supervise the execution of marketing activities from strategy to design to production
Manage a marketing plan and budget while identifying and tracking KPI
Work closely with marketing peers and executive stakeholders to support sales success
Communicate strategies, budgets, timelines, and measures of success with C-suite officers
Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc