Marketing Manager

AVATAR FLEET LLC • Lincoln, NE

27d • Onsite

About The Position

AvatarFleet is bringing on a Marketing Manager to build and run the demand generation engine that feeds Sales a steady flow of qualified leads. This role exists to bring qualified leads via form fills to the sales team, with a goal of $900K in marketing-sourced revenue. This is a hands-on role. You will own the pipeline and revenue numbers directly, not just brand, content, or events. You will operate HubSpot yourself, run paid search and LinkedIn campaigns directly, and bring your own plan rather than waiting for direction.

Requirements

• Pipeline ownership. You've owned a pipeline or revenue number in B2B demand generation, not just brand, content, or events.
• Hands-on HubSpot experience. You build forms, workflows, and attribution reporting yourself, without relying on an agency.
• Paid acquisition experience. You've run paid search and LinkedIn campaigns directly and managed budget to a cost-per-form-fill target.
• A self-starter mindset. You set direction and push the standard, rather than waiting for one.

Nice To Haves

• Experience marketing to a multi-stakeholder buyer (HR, safety, ownership) at a similar price point.
• Experience turning trade shows and conference presence into booked meetings.
• Trucking, motorcoach, transportation, or HR/compliance tech experience.

Responsibilities

• Own lead generation. Build and run the programs that drive inbound form fills, and report progress against target run rate.
• Operate HubSpot directly. Build forms, workflows, and attribution reporting yourself, without relying on an agency.
• Run paid acquisition. Manage paid search and LinkedIn campaigns directly, and manage budget to a cost-per-form-fill target.
• Track marketing-sourced revenue. Build and maintain closed-won ARR attribution in HubSpot, agreed with Sales.
• Improve the funnel. Monitor and improve the form-fill-to-held-meeting rate in partnership with Sales.
• Set the direction. Bring a plan and a point of view on what should happen next, rather than waiting to be told.
• Report on results. Track and communicate progress against 30/60/90-day and 12-month KPI targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed