Marketing Manager (39231)
About The Position
The Marketing Manager is responsible for driving growth across Young’s direct-to-customer channels, including our e-commerce platform and inside sales programs. This role blends strategic campaign planning, data-driven marketing, and hands-on execution to engage clinicians and convert them into loyal customers. You’ll like this role if: You like leveraging CRM platforms (HubSpot) to turn insights into personalized, performance-driven marketing campaigns. Ability to juggle multiple campaigns and business priorities in a fast-paced data driven organization. You enjoy building a strategic vision in partnership with other leaders in the organization and seeing it through execution and results! Why You’ll Love Working Here: Medium sized company – not too big, not too small – just enough to get things done and see your impact. Did we say benefits? Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, and more! Dynamic marketing organization that drives sales and is growing! Who you’ll work with: Working as part of the Campaign Engine and reporting to the Director of Marketing, this manager partners closely with the E-Commerce, Inside Sales, and Content & Digital teams to build awareness, generate demand, and optimize the digital customer journey.
Requirements
- Bachelor’s degree in Marketing, Communications, or Business.
- 5+ years of marketing experience with a focus on digital and e-commerce strategy.
- Proven ability to manage multiple campaigns with attention to detail, timing, and ROI.
- Excellent communication skills and ability to collaborate across departments.
- Hands-on experience in HubSpot for campaign automation, email marketing, and reporting required.
- Strong analytical skills with proficiency in Google Analytics and Excel.
Nice To Haves
- Knowledge of the dental or orthodontic industry strongly preferred.
Responsibilities
- Develop and execute integrated marketing campaigns for direct business channels that drive traffic, engagement, and conversions through youngspecialties.com and inside sales.
- Partner with Product Management to define target audiences, offers, and content strategies for priority categories, with a particular focus on new to the world dental products and existing orthodontic product lines.
- Manage campaign workflows in HubSpot, including segmentation, lead nurturing, and automated email journeys that improve retention and repeat purchase.
- Monitor campaign performance daily using HubSpot, GA4, and BI dashboards to evaluate ROI and conversion rates.
- Use data insights to refine campaigns, messaging, and customer journeys, continuously improving efficiency and outcomes.
- Work with E-Commerce and Marketing Operations to ensure product data, site content, and promotional messaging are accurate and optimized for digital performance.
- Conduct A/B testing on offers, landing pages, and creative to drive continuous improvement.
- Partner with Inside Sales to coordinate marketing campaigns that generate and nurture leads for phone and email follow-up.
- Collaborate with the Professional Relations team to integrate educational content and KOL influence into direct marketing programs.
- Support the Director of Marketing in developing annual marketing calendars, forecasting, and performance reviews.
- Contribute to cross-channel alignment so that direct marketing complements dealer and CE-driven initiatives.
Benefits
- Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, and more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
