Marketing Manager, Mumm Napa

Trinchero Family Estates•Napa, CA

28d•Onsite

About The Position

Seeking a dynamic and growth-oriented Marketing Manager for Mumm Napa. The Mumm Napa Marketing Manager will play a pivotal role in shaping the future of one of Napa Valley’s most iconic sparkling wine brands following its recent acquisition by Trinchero Family Wine & Spirits. This is a unique opportunity for a visionary, growth‑minded marketer to lead brand strategy, drive business performance, and bring creative ideas to life. Reporting to the Vice President of Marketing Mumm, this role requires a strategic and analytical thinker with strong business acumen, creative instinct, and a bias for action. The ideal candidate operates with urgency, excels at both strategic planning and hands‑on tactical execution, and is a clear, compelling communicator. This role is based in Napa, CA, with an in‑office schedule Monday–Thursday and remote flexibility on Fridays.

Requirements

Bachelor's degree in business/marketing required.
Minimum 5 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies).
Exceptional communication and presentation skills, with the ability to engage stakeholders at all levels.
Strong analytical mindset with a creative flair, capable of driving branding initiatives based on both data and long-term vision.
Ability to manage multiple priorities in a fast-paced environment and make sound decisions under pressure.
Team player and willingness to work when the business needs the support.

Nice To Haves

Keen understanding of the consumer, consumer journey, foundational brand architecture, brand universe, brand ID and go-to-market elements.
Strength in building brand plans, go-to-market strategies, developing frameworks, formulating commerce plans, cultivating partnerships across distribution tiers.
Strength in PR strategy, marcom, channel strategy, regional programming, and sales relationships.
Fluency in design language with the ability to translate brand foundational strategy and innovation into compelling visual frameworks.
Strong P&L understanding, demand ownership, and S&OP planning.
Strong understanding of retail and on-premise channels.

Responsibilities

Develop and execute strategic brand plans, including go-to-market strategies, commerce plans, and partnerships across distribution tiers.
Lead PR strategy, marcom, channel strategy, regional programming, and sales relationships.
Collaborate with the direct-to-consumer team to achieve goals.
Develop strategic and creative decks and tools for distributor networks and gatekeepers.
Conduct continuous research of industries outside of alcohol beverage for breakthrough strategies and growth opportunities.
Manage P&L, demand, and S&OP planning, regularly updating budget allocations.
Translate brand foundational strategy and innovation into compelling visual frameworks, partnering with designers to build brand identities, packaging systems, and creative universes.
Elevate brand storytelling through intentional use of typography, color systems, imagery, and structural design elements.
Build tools to make brand architecture, innovation strategy, and consumer insight visible, memorable, and actionable.
Pull and analyze data from platforms like Nielsen and IRI to inform decision-making.
Monitor brand health indicators, ensuring alignment with strategic objectives.
Assess the impact of various marketing channels on overall business performance through attribution analysis.
Represent the brand in PLM meetings, driving product innovations and SKU rationalization.
Provide strategic recommendations based on market trends and competitor activities.
Conceptualize and execute innovative brand campaigns using partnerships, events, and multimedia channels.
Collaborate with agencies to develop compelling POS materials and creative content.
Manage retail and on-premise channels.
Foster a collaborative and supportive team environment with a growth mindset.