Marketing Manager (Dental BU)

Midmark Corporation • Versailles, OH

7d

About The Position

The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all. This role serves as a steward of assigned commercialized product categories, developing and executing marketing strategies and plans within the product segment. The manager is accountable for delivering annual P&L targets, including revenue, gross margin, and market share targets. They will understand the needs of core and emerging customers by spending time in the field with customers and distribution partners, leveraging insights to identify new growth opportunities and support strategic initiatives. Responsibilities include maintaining marketing content, collateral, and sales enablement tools, establishing KPIs, delivering performance monitoring and reporting, analyzing market share and competitive activity, providing monthly product forecasts, and recommending annual pricing adjustments. Collaboration with cross-functional teams (upstream marketing, vendors/OEMs, operations, and engineering) is crucial for market intelligence, innovation launch plans, budget management, product expertise, and continuous product improvements. Secondary duties include ensuring product representation in the customer experience center, supporting business unit programs, and planning/participating in trade shows.

Requirements

• Bachelor’s degree in business or related field.
• 3 – 5 years of experience in marketing or product management, or equivalent combination of education and experience.
• Ability to lead cross-functional teams
• Strong analytical and financial skills
• Proficient in understanding technical product aspects
• Strong written and verbal skills; experience making presentations
• Proficient in Microsoft Office applications, including Outlook, Excel, and Word

Nice To Haves

• MBA is preferred.
• Healthcare products, medical devices or medical furniture experience preferred
• Employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency
• Leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

Responsibilities

• Serves as a steward of assigned commercialized product categories.
• Develops and executes marketing strategies and plans within the product segment.
• Accountable for delivering annual P&L targets, including revenue, gross margin, and market share targets.
• Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.
• Leverages customer and market insights to identify new growth opportunities and support strategic initiatives across assigned product categories.
• Maintains marketing content, collateral, and sales enablement tools.
• Establishes KPIs and delivers ongoing performance monitoring and reporting.
• Analyzes market share and competitive activity to guide product and marketing decisions.
• Provides monthly product forecasts to support financial planning and operational readiness.
• Recommends annual pricing adjustments based on data-driven analysis and business case development.
• Collaborates cross-functionally (upstream marketing, vendors/OEMs, operations, and engineering) to gather market intel, execute innovation launch plans, manage budgets, deliver training/presentations as the product SME, and drive continuous product improvements and quality updates.
• Ensures product is commercially available and properly represented in the Midmark customer experience center.
• Support business unit programs, such as design workshops, as required.
• Plans and participates in trade shows.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager