Marketing Manager K-12 (OTE $60,000/year USD), Sparkrock
About The Position
Sparkrock is seeking a strategic marketing professional with in-depth knowledge of the K-12 education sector to join their 100% remote organization. The Marketing Manager - K-12 will be responsible for the entire marketing funnel for Sparkrock's K-12 education products across North America. This role requires a blend of strategic marketing leadership and internal subject matter expertise for the K-12 market. The position involves translating complex educational challenges into compelling value propositions for district leaders, shaping the K-12 marketing strategy, leading go-to-market planning, developing audience-specific messaging, and owning the channels and campaigns to reach them. The ideal candidate is energized by building new initiatives, thrives with ownership, and sees a blank page as an opportunity. This role is perfect for someone who excels at the intersection of deep K-12 sector knowledge, strategic marketing, and hands-on execution.
Requirements
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
- 5+ years of marketing experience with at least 2 years in a management or lead capacity
- 3+ years of hands-on experience in K–12
- Demonstrated ability to create and execute multi-channel marketing campaigns
- Strong understanding of the K–12 sector
- Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn
Nice To Haves
- Bilingual proficiency in English and French (written and verbal)
- Experience using AI tools in a professional marketing context
Responsibilities
- Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
- Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
- Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
- Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
- Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
- Create compelling content, including case studies, thought leadership, and impact stories
- Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback
Benefits
- 100% remote and global work environment
- Flexible work hours
- Support for personal career goals
- Access to leading-edge tools, playbooks, and technology
- Introductions to thought leaders in the space
- Webinars on cutting-edge tech hot topics
- Stipend to help set up your ideal home office
- Focus on culture activities (coffee chats, happy hours, cooking classes, book clubs, etc.)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
