Marketing Manager – Client Data & Insights

SWCA Environmental Consultants•,

2d•$84,884 - $126,500

About The Position

SWCA Environmental Consultants is seeking a Marketing Manager – Client Data & Insights (HR Title: Marketing Technology & Information Manager) to lead its Client Data & Insights team and advance how the firm understands, supports, and serves clients. The role leads the people, platforms, processes, and programs supporting SWCA’s client intelligence ecosystem. It serves as the business lead for Deltek Vantagepoint CRM, guides client data governance and quality, oversees sales and client intelligence reporting, and expands the Voice of the Client program. The position also identifies opportunities to use automation, AI, and continuous improvement to reduce manual processes and improve access to client intelligence and decision-making information. This collaborative role works closely with the Client Intelligence & Analytics Director, Information Technology, Marketing, Client Services, business leaders, and system users. It is a full-time, regular, salaried/exempt opportunity with the option to work remotely, in a hybrid capacity, or from any SWCA office location. A cover letter must accompany the resume. Applications are reviewed on a rolling basis, and the position may close once a strong candidate pool is established. SWCA Environmental Consultants is a 100% employee-owned firm providing environmental services across the United States. The company’s stated North Star is to be the best place to work and a leader in sustainability, delivering sound science and creative solutions to environmental challenges. Its values include collaboration, continuous learning, striving for improvement, and giving back to communities.

Requirements

Six years of relevant, progressively responsible experience, including some experience managing others; the posting also specifies six years in CRM administration, CRM operations, sales operations, marketing operations, business intelligence, client intelligence, or related functions.
Demonstrated experience leading Deltek Vantagepoint CRM, including system governance, workflow design, reporting, and data structure and quality.
Strong experience overseeing Power BI development and ensuring dashboards and reports meet quality, usability, and accessibility standards.
Experience managing client feedback, Voice of the Customer, Voice of the Client, or customer experience programs.
Experience implementing workflow automation, AI-enabled business processes, or data automation solutions.
Strong understanding of business development, sales, pursuits, client relationships, and project lifecycle processes in a professional services environment.
Experience leading and developing analysts, CRM professionals, data specialists, or similar roles.
Ability to connect business needs with technology and translate them into scalable processes and solutions.
Ability to interpret complex information and clearly communicate insights and recommendations to technical and nontechnical audiences.
Strong collaboration, stakeholder management, communication, and change management skills.
Continuous-improvement mindset and interest in improving how people, processes, data, and technology work together.
Knowledge normally obtained through post-secondary education or training.

Nice To Haves

Bachelor’s degree preferred; preferred fields include Business, Marketing, Information Systems, Analytics, Data Management, or a related field.
Eight or more years of related experience preferred.

Responsibilities

Assist in developing and implementing a client data and insights strategy aligned with company marketing and business goals, and contribute to strategic planning and department leadership.
Direct the development and maintenance of marketing dashboards and reports; analyze marketing data to identify actionable insights and trends that inform and optimize marketing and sales strategies.
Oversee the implementation, integration, and maintenance of Vantagepoint CRM and voice-of-the-client systems, processes, and data.
Stay current with marketing industry trends and emerging technologies, improve marketing processes and technology infrastructure, and inform and educate others.
Establish and uphold quality assurance and control standards for marketing data collection, storage, and maintenance, including integrity, accuracy, security, privacy compliance, and adherence to safety policies.
Lead highly complex projects or programs with significant strategic importance or broad organizational impact.
Oversee the development of innovative data services, processes, and products to address current and future business needs.
Collaborate with marketing, sales, technology, and other departments to align and integrate technology solutions and data with marketing needs.
Communicate data insights and recommendations company-wide and promote data-driven decision-making to identify growth opportunities and market trends.
Manage and develop a diverse team that may include supervisors and individual contributors, including hiring, onboarding, coaching, mentoring, and performance management.
Serve as business owner and subject matter expert for Deltek Vantagepoint CRM functionality, data structures, workflows, dashboards, reporting, and integrations.
Develop and maintain a multi-year Vantagepoint CRM roadmap aligned with company growth, client experience, and operational objectives.
Prioritize and manage CRM enhancements, integrations, automation, upgrades, and user experience improvements with technology and ERP stakeholders.
Monitor CRM adoption and lead stakeholder engagement, user training, change management, and compliance strategies.
Improve client journey and pursuit pipeline workflows within the CRM.
Lead Power BI reporting for sales, pipeline, client intelligence, and growth insights in alignment with the broader data analytics program.
Expand reporting from descriptive reporting toward predictive and forward-looking analytics.
Lead and continuously improve the client feedback program, including survey deployment, response monitoring, closed-loop follow-up, reporting, and stakeholder communications.
Integrate client feedback with CRM, business performance, and relationship data to identify client opportunities and risks.
Pilot AI-enabled and automated solutions for data enrichment, cleansing, duplicate management, classification, workflow efficiency, and insight generation.
Perform related work as assigned.