Marketing Manager - PD Products Portfolio

Vantive US Healthcare USA•Deerfield, IL

2d•Hybrid

About The Position

Vantive is seeking a Marketing Manager responsible for the planning, execution, and performance management of Peer-to-Peer programming. This role is crucial for supporting growth in the Chronic business, commercial execution, and collaborating with internal and external stakeholders. The position also involves managing the end-to-end execution of storing and printing digital and printed collateral for the US Chronic Commercial organization. The manager will execute key marketing programs, primarily for Healthcare Professionals, coordinating across functions, and will establish relationships with HCPs, vendors, and external agencies. The core responsibility is to develop project plans and execute marketing initiatives to support the growth of the PD business, evaluate initiative performance, and recommend process improvements. The ideal candidate will have experience in marketing functions such as communications, branding, events, promotions, and digital marketing, and must be a highly organized multitasker capable of managing diverse projects to meet deadlines. This role requires a collaborative, organized, and strong project manager who can operate independently in a matrixed environment, manage external stakeholders, and optimize performance through data, innovation, and operational excellence.

Requirements

Bachelor’s degree in business, Marketing, or related field.
3-5 years of experience in marketing, project management, or event management (healthcare/pharma or highly regulated industry preferred).
Demonstrated experience collaborating with medical professionals.
Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred.
Strong vendor management, negotiation, and stakeholder engagement skills.
Ability to manage multiple complex projects simultaneously with high attention to detail.
Strong project and program management capabilities.
Business acumen with excellent communication skills (written and verbal).
Ability to lead independently and thrive in fast-paced, matrixed environments.
Analytical mindset with ability to translate data into actionable insights.
Skilled at influencing stakeholders without direct authority.
Adaptable, proactive, and solutions-oriented.
Proficient in Microsoft 365 and key tools (e.g., project management platforms – Monday.com, Salesforce, Engage).

Responsibilities

Translate programming strategy into high-impact tactics that drive awareness, engagement, and execution.
Design differentiated, insight-driven customer experiences using analytics, post-event reporting, and event metrics to optimize ROI.
Identify and implement new and updated presentations for stakeholders to utilize for the programming.
Partner with colleagues to shape technology strategy, updated models, and cost optimization opportunities.
Evolve, track, analyze, summarize, and communicate performance metrics (engagement, leads, ROI) across events.
Apply insights to improve future strategies and execution.
Champion innovation, experimentation, and continuous improvement across the peer-to-peer programming portfolio.
Lead end-to-end execution of storing, printing, and shipping US marketing collateral.
Management of internal and external databases supporting US marketing collateral.
Ownership of printing process for key collateral.
Compliance and regulatory adherence.
Function as primary point of contact for key vendors.
Monitor budgets proactively and ensure financial discipline.