Marketing Manager, Digital Products

Carnegie Hall•New York, NY

About The Position

Carnegie Hall is seeking a Marketing Manager, Digital Products to lead marketing efforts for its digital product portfolio, including Carnegie Hall+, podcasts, radio broadcasts, and other video, audio, and interactive products. The Hall is committed to using digital platforms to advance its mission of bringing music to a wider audience. This role supports existing and new media projects through marketing and content strategy, project management, and collaboration. The ideal candidate is a creative, data-savvy individual passionate about optimizing organic opportunities, creating scalable campaigns, tracking KPIs, and adapting strategies in real-time. They must thrive in a detail-oriented, deadline-driven environment and report to the Director of Digital Content and Engagement, while collaborating closely with the Digital Media team and other departments.

Requirements

Resourceful, solutions-oriented marketing generalist.
Strong project management and effective communications skills.
Ability to balance creative projects and cultivate creativity with deadline-based decision-making.
Ability to successfully navigate change and respond to market conditions.
Self-motivated and independent thinker; ability to negotiate conflicting priorities and obtain results.
Ability to engage internal and external partners; build consensus for initiatives while receptive to feedback.
Ability to craft unique campaigns and messages that break through a crowded marketplace.
Copywriting experience for all mediums.
Knowledge of web technology, digital media, and social media platforms.
Thoughtful, transparent, and authentic communication skills.
Strong entrepreneurial instincts and the desire to explore new marketing tactics and platforms.
Data-driven decision maker, with ability to communicate key insights and findings.
Attention to detail, follow-up, and meeting deadlines are essential.
Experience in international, national, and regional marketing campaign development.
Experience in digital marketing techniques and campaign management and strategy (e.g. social media, search, display), including paid advertising, SEO, AI, and ASO.
Commitment to Carnegie Hall’s mission.
Five or more years of relevant experience.

Nice To Haves

Experience in marketing campaign development for television, film, and/or media preferred.
Passion for and/or interest in all genres of music, with knowledge of classical music.

Responsibilities

Drive digital product marketing campaigns and supportive content marketing efforts, including ideation, creation, and execution.
Participate in and occasionally lead creative strategy sessions.
Create effective, engaging, and accessible email and social media content, coordinating execution.
Adhere to a consistent brand and marketing philosophy for digital products.
Review campaign strategies with stakeholders to maximize cross-platform opportunities and ensure understanding of plans, timelines, and recommendations.
Collaborate with partners, artists, and external stakeholders to develop campaigns and maximize cross-promotional marketing opportunities.
Ensure Carnegie Hall digital product appearances and fulfillment across partner platforms maximize marketing opportunities and editorial placements.
Manage workflow and delivery of marketing assets to partner platforms.
Build organic and paid promotional strategies for each product, focusing on a content-first marketing approach.
Align and coordinate media planning and purchases, and manage relationships with the Marketing team.
Identify and recommend opportunities for alignment with in-person Carnegie Hall events and experiences.
Manage and track budget expenditure and measure the effectiveness of all marketing expenses.
Submit creative, web development, social media, and email requests to meet marketing campaign timelines.
Provide effective feedback and utilize colleagues to develop solutions.
Develop and launch targeted lead generation campaigns to grow the pool of prospective users.
Commission supporting content cuts and releases from content producers with clarity and specificity.
Work closely with Public Relations to ensure alignment with key communications efforts.
Track and report on campaigns, providing recommendations for iteration and improvement.
Support live events related to digital products, such as launch parties, tapings, or public screenings, through marketing and on-site activations.
Undertake other projects as assigned.