Marketing Manager for SBA & National Lending

Stearns Bank NA.•St. Cloud, MN

33d•Hybrid

About The Position

Stearns Bank is seeking a dynamic and strategic, results driven Marketing Manager to serve as the leading marketing force for our SBA, National Lending, and Salaam Business units. This role will own the development, build, and execution of marketing strategies that drive growth, strengthen market positioning, and generate meaningful business results. As a key partner to business leadership, the Marketing Manager will translate business objectives and customers insights into integrated campaigns, compelling, and go-to-market strategies that build awareness, generate qualified opportunities, and deepen customer relationships, all while advancing the Stearns brand.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
In-depth Hubspot experience required, including building campaigns and all related assets, reports, lists, and website updates.
Banking or financial industry experience preferred.
Ability to pivot quickly, prioritize competing priorities, and provide clear actionable direction that translates into execution plans.
Proven experience (5+ years) in brand management, marketing, digital marketing strategy execution, or related roles, preferably within the financial services or real estate industry.
Strong understanding of brand strategy development, brand positioning, and brand identity management principles and best practices.
Demonstrated ability to plan, execute, and analyze integrated marketing campaigns across multiple channels.
Excellent verbal and written communication skills, with the ability to create compelling content for diverse audiences.
Strategic thinker with a data-driven mindset and strong analytical skills.
Creative problem solver with a passion for innovation and continuous improvement.
Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.
Proficiency in Microsoft Office Suite and experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot) preferred.
Occasionally lift and/or move up to 25 lbs.
Literacy in English.
Ability to sit for extended periods of time, twist, bend, sit, walk use hands to twist, handle or feel objects, tools or controls, such as computer mouse, computer keyboard, calculator, stapler, telephone, staple puller, etc., reach with hands and arms, balance, stoop, kneel, talk or hear.
Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Nice To Haves

Master's degree preferred.
Banking or financial industry experience preferred.
Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot) preferred.

Responsibilities

Develop and execute comprehensive brand & marketing strategies that support the business objectives of the SBA, National Lending, and Salaam division, aligning with the overall brand positioning of Stearns Bank.
Maintain the visual and verbal identity of the SBA, National Lending, and Salaam division, ensuring consistency across all communication channels and touchpoints.
Conceptualize, plan, create and execute integrated marketing campaigns to promote Stearns Bank's SBA, National Lending, and Salaam division, leveraging various channels including digital, social media, events, and traditional media. This includes sourcing lists, audience and message segmentation, channel distribution, budget management, etc.
Collaborate with internal stakeholders and external partners to create compelling content, including blog posts, articles, case studies, and multimedia assets, to engage target audiences and reinforce brand messaging.
Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the SBA, National Lending, and Salaam division, leveraging insights to inform brand strategies and tactics.
Cultivate strong relationships with key stakeholders, including clients, partners, industry associations, and media outlets, to enhance brand visibility and credibility within the SBA, National Lending, and Salaam division community.
Monitor and analyze the performance of brand, marketing, and campaign initiatives, leveraging data-driven insights to optimize strategies and drive continuous improvement. Create meaningful reports that align with business unit, department, and company goals.
Manage the budget effectively, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
Collaborate with cross-functional teams, including Sales, Product Development, and Customer Experience, to ensure alignment of brand strategies with business goals and priorities.
Ensure compliance with regulatory requirements and brand guidelines in all brand-related activities and communications.
Research, plan, promote, coordinate and support events and tradeshows, including logistics, marketing materials, sponsorship, promotional needs and pre-and post-event activities for maximum marketing impact, lead generation and brand awareness.
Manage print production and external vendors, coordinate estimates, timelines, specifications, proofing and delivery to ensure projects are completed accurately, on time and within budget.
Manage budget, invoices, PO procedures, compliance practices, and budget reconciliation.
Anticipate project needs and potential roadblocks in advance; develop contingency plans and keep stakeholders informed proactively.
Be the driving force behind launching strategic initiatives, campaigns, and executing marketing tactics that achieve goals and KPIs.
Build and manage marketing campaigns in Salesforce & Hubspot, including campaign setup, audience segmentation, list development, deployment coordination and performance tracking.
Develop targeted prospect and customer lists by understanding key audience personas, business needs, behaviors and insights to support more relevant and effective marketing efforts.
Maintain strong database and list hygiene practices including reviewing, organizing and refining marketing data to improve audience accuracy, marketing data to improve audience accuracy, segmentation and campaign effectiveness.
Develop executive-level and campaign performance reports that translate marketing data and key insights into clear results, trends, and actionable recommendations to inform business and marketing decisions.
Seek out answers and solutions autonomously, researching best practices, testing approaches, and escalating only when genuinely necessary.
Manage multiple concurrent projects with strong organizational rigor, consistently meeting deadlines and quality standards.
Manage workload and project management tasks in Asana, keep up to date and accurate.
Collaborate cross-functionally with Marketing, Sales, Product Development, and Customer Service to ensure brand alignment across the organization.
Embody and champion Stearns Bank's core values, integrity, innovation, collaboration, and service excellence, in all work and stakeholder interactions.
Supports additional projects, initiatives and responsibilities as needed to advance team and organizational goals.

Benefits

Employee Stock Ownership Plan & 401k Plan
Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
$5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
10 Days Sick Time
11 Paid Holidays
4 Days Volunteer Time
2 Days Self Allowance Time
Tuition Assistance