Marketing Manager – Flag Football

Wilson Sporting Goods Co.•Berwyn, IL

7d•$85,000 - $110,000•Hybrid

About The Position

The Marketing Manager will lead marketing plans and activities to support avid player outreach & grassroots engagement for the Team Sports Business Unit, specifically for flag football. This role is responsible for building, managing, and tracking 360-degree global flag football marketing plans and budgets to ensure strategic alignment, operational efficiency, and measurable business impact via retail sales and brand growth. The manager will partner cross-functionally with various teams to develop and execute consumer-relevant, on-brand marketing programs and support the Marketing Director in developing and executing grassroots activation platforms. Additionally, the role involves identifying, securing, and managing strategic partnerships with key football organizations, building a scalable ecosystem of global flag football partnerships, and developing strategic marketing briefs for product launches. The manager will also identify content needs, manage the creation process, oversee the flag football ambassador program, communicate marketing strategies, and plan/manage experiential event activations.

Requirements

Bachelor’s degree from a four-year college or university in Marketing, Communications, or a related area.
Minimum of 5 years of consumer marketing experience for a brand or a marketing agency.
Experience building and leading marketing campaigns, across digital, social, experiential, and retail.
Experience writing creative briefs and working collaboratively with design team to bring new campaign assets to life.
Experience managing contract negotiations with organizations and/or talent.
Excellent written/verbal, time management and quantitative/analytical skills.
Advanced PowerPoint skills – from content development to professional, streamlined formatting.
Proven ability to work with limited resources and budgets.
Self-motivated and empowered to take initiative & ownership, developing new programs and strategies, continually looking for ways to improve processes and platforms.
Hyper efficient with proven ability to manage multiple projects in a dynamic environment with strong organizational, communication and follow-through skills.
Highly collaborative problem solver who thrives in a team environment working cross-functionally.
Positive thinker who sees challenges as opportunities and translates them into actionable items.
Avid Fan – can speak authentically about sports, specifically American football.

Nice To Haves

MBA with a focus on marketing is preferred.
Familiarity with American football, especially flag football, is desirable.
Experience working with content creators is desirable.
Retail marketing experience desirable, in-store and e-commerce.

Responsibilities

Build, manage, and track 360-degree global flag football marketing plans and budgets to ensure strategic alignment, operational efficiency, and measurable business impact via retail sales and brand growth.
Partner cross-functionally with Marketing, E-Commerce, PR, Social, Sales, Retail, Creative, and Commercial teams to develop and execute consumer-relevant, on-brand marketing programs that deliver business results in American football.
Support the Marketing Director in developing and executing grassroots activation platforms designed to engage target consumers and grow participation globally.
Identify, secure, and manage strategic partnerships while supporting key football organizations, including NFL FLAG, IFAF, and various grassroots partners, to ensure annual contractual deliverables are executed effectively.
Build a scalable ecosystem of global flag football partnerships by evaluating organizations across youth, high school, and adult segments and developing clear points of view on strategic fit and value.
Develop strategic marketing briefs for avid-focused product launches and initiatives, providing clear, actionable feedback to creative teams to ensure deliverables meet brand and business objectives.
Identify content needs and manage the creation process through internal and external resources, partnering with social media teams to execute flag football content across relevant channels.
Oversee flag football ambassador program, including contract management, recruitment, campaign planning, and ongoing program execution.
Communicate marketing strategies, consumer insights, and category priorities in core team planning sessions, sales meetings, and cross-functional business reviews.
Plan, attend, and manage experiential event activations, ensuring each event is executed to brand standards, reaches the target consumer, and supports overall flag football growth objectives.
Other duties as assigned.