Marketing Manager

Driven Advisors•Guaynabo, PR

About The Position

Driven Advisors is a financial advisory firm focused on helping companies and their teams identify opportunities for change and growth. The Marketing Manager provides strategic leadership and direction for the marketing function, overseeing integrated marketing programs and initiatives. The role combines marketing and sales or advertising and sales experience, including responsibility for supervising and developing sales teams, to support marketing and business development objectives, lead generation, client acquisition, and sustainable revenue growth. The Marketing Manager works with cross-functional teams and key stakeholders to align strategies with organizational objectives, identify market opportunities, and maximize marketing investments. Responsibilities span business development and growth strategy, campaign and brand management, team supervision, and operational and performance management. The position is regularly performed in an office environment with moderate noise. Flexibility to work extended hours, holidays, weekends, and irregular schedules is required; occasional travel for events may be required.

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, Advertising, or a related field.
At least 10 years of progressively responsible experience in marketing and sales, or advertising and sales.
Direct experience supervising, leading, and developing a sales team.
Experience combining marketing and sales, or advertising and sales.
Success developing and implementing integrated marketing and sales, or advertising and sales, strategies supporting lead generation, client acquisition, and measurable revenue growth.
Experience establishing sales goals, monitoring KPIs, evaluating sales team performance, and improving sales effectiveness.
Strong understanding of sales processes, pipeline management, CRM systems, conversion metrics, and business development strategies.
Experience developing and executing marketing and business development strategies for international markets.
Strong understanding of digital marketing, branding, social media, advertising, and market analytics.
Experience managing integrated, multi-channel marketing campaigns.
Leadership, organizational, project management, and team development skills.
Business acumen and ability to evaluate opportunities strategically and execute effectively.
Creativity, attention to detail, and sensitivity to brand aesthetics.
Professional presence and strong interpersonal, presentation, negotiation, and communication skills.
Fluency in written and spoken English and Spanish.
Strong analytical, problem-solving, and decision-making capabilities.
Ability to thrive in a fast-paced and evolving business environment.
Professionalism, creativity, initiative, and accountability.
Flexibility to work extended hours, holidays, weekends, and irregular schedules based on operational needs.

Nice To Haves

Experience marketing professional services, including accounting, tax, financial advisory, consulting, legal, or similar B2B organizations.
Experience with CRM platforms, marketing automation tools, and digital analytics.

Responsibilities

Develop and implement strategic marketing plans focused on sustainable business growth and market expansion.
Identify new business opportunities, partnerships, and revenue-generating initiatives.
Analyze market trends, competitor activities, and customer behavior to inform decisions.
Collaborate with executive leadership to align marketing strategies with company objectives and long-term growth goals.
Lead brand positioning efforts to strengthen market presence and organizational visibility.
Design and execute creative marketing campaigns across digital and traditional platforms.
Oversee content creation, branding initiatives, advertising strategies, and promotional activities.
Ensure marketing materials maintain a high-quality, professional, and sophisticated brand image.
Manage social media strategies, digital marketing efforts, and community engagement initiatives.
Coordinate events, networking opportunities, and public relations activities to increase brand awareness.
Lead assigned marketing initiatives and personnel, ensuring alignment with organizational objectives.
Supervise, mentor, and develop assigned marketing personnel, and coordinate with external vendors to execute departmental initiatives.
Establish performance expectations, monitor productivity, provide feedback, and promote accountability and continuous improvement among assigned team members.
Apply sales leadership experience to recommend improvements in lead generation, sales processes, team effectiveness, and business development initiatives.
Promote collaboration between marketing, sales, business development, and other internal departments.
Assume additional supervisory and team leadership responsibilities as assigned based on the Firm's organizational structure and business needs.
Manage marketing budgets and monitor campaign and initiative return on investment.
Prepare marketing performance reports and present strategic recommendations to leadership.
Ensure projects are completed on time, within budget, and in accordance with company standards.
Maintain consistency in corporate identity, messaging, and communication strategies.