Marketing Manager | Full-Time | Addition Financial Arena (Formerly CFE Arena)

Oak View Group•Orlando, FL

4d•Onsite

About The Position

This Marketing Manager will work with the Director of Marketing to market the Addition Financial Arena and the venue along with its events while creating and maintaining relationships with media and promotional partners. The Marketing Manager will oversee the digital footprint, including the arena website, social media, Path of Travel TV, and marquees, along with assisting in advertising, media buying, promotions, public relations, interactive media, and grassroots efforts for events as assigned and will assume all Director of Marketing functions in the absence of the Director.

Requirements

3-5 years of previous event or entertainment marketing experience preferred.
Ability to prioritize and meet deadlines.
Intermediate to strong knowledge of Adobe Creative Suite.
Basic understanding of branding concepts.
Expert knowledge of social media platforms (Facebook, Instagram, X, etc.).
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint, and MS Outlook).
Proficient in editing images/video using the following software: Adobe, Canva, and CapCut.
Excellent writing and verbal communication skills.
Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays as required.
Team player who is creative and a proactive problem solver.

Nice To Haves

Bachelor’s Degree from an accredited college or university with major coursework in Marketing, Public Relations, Communications, Hospitality/Sports Management or a related field is preferred.

Responsibilities

Collaborate with the team on creating marketing campaigns to promote all events coming to the Arena/The venue and explore cross-marketing opportunities throughout the community.
Develop relationships with local media partners and university and community dignitaries.
Assist and coordinate marketing, advertising, and promotional activities, including development of marketing plans.
Develop and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor.
Manage internal marketing assets for all events, including but not limited to digital displays, ticket giveaways, and more.
Develop and maintain relationships with third-party partners to promote events.
Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement.
Manage and update the venue website.
Work closely with the Marketing Director on post-show recaps.
Collaborate closely with the box office to ensure all event aspects are accurate and running accordingly.
Maintain relationships with promoters, tour marketers, and agency partners to ensure fully aligned event campaigns.
Research and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activation.
Actively participate in regional marketing initiatives, calls, and collaboration efforts to align with company strategies and share best practices.
Analyze marketing efforts and adjust efforts based on learnings, trends, and activity.
Manage all grassroots efforts, including poster & flyer distribution, community appearances, and overall expansion of marketing campaigns to maximize event awareness and exposure.
Recruit and manage student marketing interns.
Maintain branding of the arena and the venue.
Create content using Canva, CapCut, Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.
Other duties and responsibilities as assigned.