Marketing Manager, Industrial Color & Smashbox Studios

CoCreativ•New York, NY

5d•Hybrid

About The Position

We're seeking a creative and strategic Marketing Manager to lead communications, events, and integrated campaigns for Industrial Color and Smashbox Studios, supporting each organization as they partner with luxury brands to create world-class content. This role is ideal for a marketer who thrives at the intersection of creativity and execution, has an eye for design, and wants to help shape how we show up in the market. You'll own the full marketing mix for both brands, developing campaign strategies, producing engaging social content, orchestrating memorable events, and managing stakeholder relationships to bring it all to life. You'll work in a collaborative, entrepreneurial environment where your ideas directly impact how luxury brands discover and experience our studios.

Requirements

3-5 years of relevant marketing experience running campaigns and events
Exceptional written communication skills, with a proven ability to apply those skills across different platforms.
Proven experience managing social media accounts with growth and engagement results
Highly organized and accountable with the ability to manage multiple projects and workstreams at a given time.
Creative sensibility and appreciation for design
Cross-functional collaboration skills; you know how to align stakeholders and get things done

Nice To Haves

Proficiency in Figma, Adobe Creative Suite, Meta Business Suite/ LinkedIn Ads, GA4, or Wordpress a plus.
You’re excited about wearing many hats and trying lots of new things to find what works, being part of a small hard-working team, and building from the ground up.

Responsibilities

Develop and execute integrated marketing strategies for Industrial Color and Smashbox Studios that drive brand awareness, community engagement, and pipeline growth
Lead campaign ideation from concept through execution, collaborating with Sales, Account Management, Business Unit Leaders, and Creative teams to align on goals and deliverables
Own social media strategy and execution for both brands, building distinct voices that reflect each brand's personality while showcasing our work with luxury clients
Create compelling content across channels (social posts, email campaigns, case studies, landing pages, and sales collateral) that tells our story and demonstrates our capabilities
Lead event marketing, conceptualizing experiences, managing logistics, coordinating stakeholders, and ensuring smooth execution
Develop and maintain brand marketing assets including portfolio presentations, case studies, and website content ensuring consistency across all touchpoints
Track campaign and program performance, analyze what's working, and use insights to refine strategies and tactics
Stay current on industry trends, competitive landscape, and emerging opportunities in content production and luxury brand marketing