Marketing Manager

Innovia Wealth•Grand Rapids, MI

60d

About The Position

At Innovia Wealth, marketing is about clarity. We tell the story of entrepreneurship, impact, and the families we serve. Our work helps clients understand who we are, what we stand for, and why our approach to wealth management is different. Marketing reinforces the Innovia experience by making our message sharp, consistent, and easy for clients to connect with. As a Marketing Manager, you will expand Innovia's brand, strengthen our digital presence, and run a marketing engine that supports a fast-growing, entrepreneur-focused wealth management firm. You'll work with leadership, translate strategy into execution, and produce content that positions Innovia as the premier partner for business owners, qualified purchasers with $5M+ in liquid assets, and families navigating complex planning needs.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
3–5 years of professional marketing experience (in financial or professional services preferred but not required).
Familiarity with digital marketing platforms (LinkedIn, Meta, YouTube, Squarespace).
Experience with CRM and analytics systems (HubSpot, Salesforce, or similar).
Strong writing and editing skills.
Curious, driven, and eager to learn.
High attention to detail and strong organizational skills.
A clear communicator with the ability to collaborate across internal teams.
Thrives in a professional, entrepreneurial environment and adapts quickly to new challenges.

Responsibilities

Run day-to-day content gathering, posting, and scheduling across all channels.
Produce and publish organic content that highlights our team, reinforces our value, and elevates client trust.
Partner with advisors to turn ideas into clear, relevant thought leadership.
Maintain and refine Innovia's brand voice to stay aligned with our fiduciary, client-first values.
Manage digital campaigns across LinkedIn, Meta, YouTube, and other platforms in coordination with our external partner.
Pull performance data and extract insights to shape the next iteration of campaigns.
Handle accurate data entry, reporting, and communication with marketing vendors.
Identify PR opportunities in targeted outlets and bring forward recommendations.
Coordinate award submissions, recognitions, and press mentions.
Maintain relationships with PR vendors and media contacts.
Support logistics for client and prospect events.
Serve as the point person for marketing-related CRM data.
Pull lists, reports, and engagement metrics to support advisor outreach and follow-up.
Track marketing performance across channels and provide clear recommendations.
Produce light design work (graphics, PDFs, event materials) aligned with Innovia's brand standards.
Support website updates, brand collateral, and vendor coordination.
Assist with logistics and promotional support for events.