Marketing Manager

Fyisoft, Inc.•Naples, FL

4d•$150,000 - $165,000•Remote

About The Position

FYIsoft is hiring a hands-on Marketing Manager to build pipeline for our financial software suite. FYIsoft builds reporting, budgeting, integration and analytics software for accounting and finance teams: ReportFYI, BudgetFYI, ConnectFYI and Telli, our AI Financial Analyst. All applications, processes and procedures have been AI enabled empowering the team to achieve high productivity. Our customers run NetSuite, Microsoft Dynamics 365 Business Central, Sage Intacct, Acumatica and other ERPs. Joining FYIsoft means equity at an early stage, a direct line to leadership, and the chance to shape how marketing works here as we grow.

Requirements

Bachelor's degree in Marketing.
5–8 years of B2B marketing experience, including at least 3 years at a SaaS company.
Finance background: marketing to CFOs, controllers or accounting professionals, or experience in fintech, ERP or financial software.
Hands-on experience with marketing automation and CRM (HubSpot ) and AI savvy
A track record of campaigns that generated measurable pipeline.
Strong writer who can make financial software clear and compelling.
Comfortable in a small, fast-moving team where you plan the work and do it.

Nice To Haves

MBA.
Experience marketing through Microsoft, NetSuite or Sage partner channels.
Experience launching AI or analytics products.
Experience managing contractors or a junior marketer.

Responsibilities

Plan, launch and optimize multi-channel demand generation campaigns (paid search and social, email, AEOs & SEO, webinars, events) that drive qualified pipeline.
Support product launches, including Telli and new AI features, with messaging, sales collateral and launch content.
Create content for finance buyers: case studies, ROI guides, blog posts, webinars and email nurtures.
Run co-marketing with ERP partners and accounting firm partners.
Manage HubSpot day to day: campaigns, lead scoring, workflows and list hygiene.
Report weekly on pipeline, conversion rates and campaign ROI, and act on what the numbers show.
Work closely with Sales on lead handoff, follow-up and enablement.
Manage the website, agencies and freelancers.