NewGen US - Marketing Manager FTC

NewGen•New York, NY

17d•Hybrid

About The Position

NewGen US is seeking a Marketing Manager for a fixed-term contract (FTC) to support and execute marketing initiatives aligned with the agency's U.S. objectives. This role serves as the US lead for the global marketing plan, adapting global priorities for the US market and feeding US insights back into the wider plan. The position involves close coordination with internal and external stakeholders, owning US-led initiatives, and supporting UK-led campaigns to ensure consistent messaging. The Marketing Manager will also support the business development team by identifying growth opportunities and planning/promoting key events to boost brand visibility in the US. NewGen is a global social creative and creator agency with offices in London, Manchester, and New York, partnering with leading brands and creators to shape culture and drive impact. The agency emphasizes collaboration, ambition, data, strategy, creativity, and innovation. The New York office offers a start-up energy with global backing, valuing curiosity and a deep understanding of the social landscape. The role operates on a hybrid model with a minimum of three days a week in the office.

Requirements

3+ years experience working in a marketing, events or PR function
Knowledge of social media trends, platforms, and creator culture
Experience in working with social first clients and teams
Experience working in fast-paced, agency environments
Ability to translate creative ideas into measurable business results
Familiarity with influencer marketing and content strategy
Exceptional presentation and communication skills
Comfortable using project management tools

Nice To Haves

Knowledge of the gaming industry and its creators is a plus, reflecting our heritage and strength in this space

Responsibilities

Implement the Global Marketing Plan in the US, adapting global campaigns, messaging, and priorities for a US audience while maintaining brand consistency.
Partner with the Marketing Director, UK to set US marketing priorities, agree on plans and budgets, and share market insight, competitor activity, and opportunities.
Track and report on US marketing performance against KPIs, identifying successes and areas for improvement.
Coordinate with the external PR agency to align media and press strategies with US marketing objectives and the global narrative.
Assist in the planning and execution of marketing initiatives for the US business, ensuring consistent messaging across campaigns and channels.
Support UK-led marketing campaigns in collaboration with the Marketing Director and wider UK marketing team.
Support the organization and promotion of industry events, client engagements, and speaking opportunities to enhance brand visibility.
Support the organization and planning of owned events, including breakfasts and dinners, to engage prospective clients.
Support the business development team by identifying B2B leads and growth opportunities that align with the agency’s target brands and industries.
Work closely with US and UK based stakeholders to ensure marketing activities support creative output and business development strategy, acting as a bridge between US leadership and the global marketing function.