Marketing Manager

SERVICE MINDS LLC•Bradenton, FL

18d•$80,000 - $80,000•Hybrid

About The Position

Service Minds is a rapidly growing home services organization supporting trusted brands like Mister Sparky Electric, One Hour Heating & Air Conditioning, and Benjamin Franklin Plumbing. We provide centralized expertise in marketing, operations, and training so local branches can deliver exceptional service to homeowners every day. At Service Minds, we invest in our people, create career growth opportunities, and foster a collaborative, purpose-driven environment where your work makes a real impact. We’re looking for a hands-on, data-driven Marketing Manager to drive growth and performance marketing initiatives across multiple brands and locations. You’ll own campaigns from concept to execution, optimize Google Local Services Ads (GLSA), PPC, and SEO, analyze results, and partner across teams to maximize leads, bookings, and revenue. This is a high-impact individual contributor role with clear opportunities for career growth.

Requirements

Strong desire to learn and grow.
Hands-on experience with GLSA, PPC, SEO, and CRM platforms.
CRM experience.
Direct mail experience.
Strong Excel or BI tool skills for data analysis and reporting.
Self-starter who can manage multiple priorities independently.
Strong written and verbal communication skills, highly organized, and detail-oriented.
Experience in home services, multi-location businesses, or direct mail campaigns.

Nice To Haves

Experience managing vendors or small teams is preferred.

Responsibilities

Manage Google Local Services Ads (GLSA), PPC campaigns, and SEO across multiple brands and branches.
Analyze dashboards and marketing performance to optimize Leads, Bookings, ROAS, and Cost per Lead.
Plan, execute, and monitor CRM-driven email and direct mail campaigns.
Lead campaigns end-to-end, including developing offers, coordinating creative, securing approvals, and managing budgets.
Collaborate with vendors and internal stakeholders to implement cross-channel marketing strategies.
Track and analyze campaign performance, identify trends, and provide actionable recommendations.
Support branch-level marketing initiatives, events, sponsorships, and community programs.
Use Monday.com and other project management tools to manage timelines, deliverables, and cross-team coordination.
Partner with Operations, Sales, Call Center, and Finance teams to ensure marketing initiatives align with operational readiness and capacity.
Prepare executive-ready reports, summaries, and presentations for leadership.
Monitor competitor activity and industry trends to recommend new strategies or campaigns.