Marketing Manager

Next Health•Los Angeles, CA

11d•$95,000 - $115,000•Hybrid

About The Position

As Marketing Manager, you will serve as a key partner to Next Healthâs franchise and corporate locations, supporting local growth, ensuring brand consistency, and executing national marketing initiatives at the local level. This role is focused on translating corporate marketing strategy into high-performing, compliant local execution while maintaining brand standards across all markets. You will be responsible for equipping franchise and corporate teams with the tools, guidance, and campaigns needed to drive leads, conversions, and long-term brand equity within a regulated healthcare environment.

Requirements

5â7+ years of hands-on marketing experience, ideally supporting franchise and/or multi-unit corporate locations in retail, hospitality, fitness, or health/wellness
Proven experience executing omni-channel marketing campaigns, including paid digital, social, email/SMS, and local activations
Comfort working directly with franchise owners, GMs, and field operators in a support and advisory capacity
Strong understanding of performance metrics, with the ability to analyze results and translate data into clear, actionable recommendations
Experience collaborating with internal teams, external agencies, and approved vendors to execute marketing initiatives
Familiarity with marketing technology platforms (CRM, email/SMS, paid media dashboards, local SEO, reputation management)
Highly organized, detail-oriented, and able to manage multiple locations, priorities, and timelines simultaneously
Clear, confident communicator who can balance brand standards, compliance requirements, and local market needs
Comfortable operating in a regulated or compliance-driven environment, with attention to accuracy and consistency

Responsibilities

Serve as the primary marketing support partner for assigned franchise and corporate locations
Execute national marketing initiatives and campaigns at the local level across digital, social, email/SMS, and grassroots channels
Guide franchise owners, GMs, and corporate teams on approved local marketing tactics, timelines, and best practices
Ensure all local marketing efforts comply with brand standards, regulatory requirements, and approved messaging
Monitor location-level performance metrics (leads, bookings, conversion rates, ROI) and provide clear, actionable recommendations
Coordinate with internal teams and approved agencies supporting paid media, local SEO, reputation management, and CRM execution
Support onboarding and training of new franchise and corporate locations on marketing platforms, tools, and processes
Maintain and support the use of franchise marketing playbooks, toolkits, calendars, and SOPs
Identify execution gaps, performance risks, or non-compliance issues and escalate appropriately
Support rollout of new offers, services, and campaigns across the network in alignment with corporate timelines
Contribute feedback from the field to inform continuous improvement of marketing programs and resources.