Marketing Manager

Merciv•New York, NY

40d•$105,000 - $120,000•Onsite

About The Position

Merciv is a consumer intelligence platform that helps major consumer brands understand their consumers by unifying internal knowledge, third-party data, and the open web into a single source of truth. Having raised $14M in seed funding and spent two years in stealth, Merciv is a fast-growing company with a lean, high-ownership team where individual contributions have an immediate impact. The Marketing Manager will be instrumental in shaping Merciv's brand presence, ensuring consistency, volume, and quality across all communications. This role involves translating brand and marketing strategy into tangible content, collateral, and campaigns, with a strong emphasis on experimentation, iteration, and continuous improvement. Initially, the focus will be on establishing a content flywheel across various channels, identifying resonant themes, messaging, and content types to drive organic growth. The role also includes managing paid social experiments on platforms like LinkedIn, Meta, and Google. A significant aspect of the job involves hands-on content creation, including writing posts and scripts, shooting and editing short-form video, creating light graphics, and appearing on camera. While professional editing or design skills are not strictly required, a strong sense of taste, range, and the judgment to collaborate with specialists when needed are essential. The Marketing Manager will also be responsible for running paid social campaigns as live experiments, managing budgets, testing creative and audiences, and leveraging organic successes for paid amplification.

Requirements

You’re chronically online but know when to touch grass. You have sharp, refined taste and instincts built by participating in the conversation, not just tracking it. You know ball, but you’ve got a grounded, thoughtful perspective.
Your social-fluent and video-native. You’re comfortable and regularly posting on platforms like LinkedIn, TikTok, Instagram, or X, and you’re comfortable putting yourself and your ideas out there. You’re not afraid of failure.
You have strong written and verbal skills. You know how to synthesize and communicate complex ideas simply and in a way that makes people want to listen.
You’re comfortable with ambiguity and uncertainty. You’re a self-starter who runs towards a challenge and learn by doing.
You’re organized. You can manage multiple projects, timelines, and work streams at once in a fast paced environment.
You’re drawn to brands, retail, CPG, consumer behavior, commerce, and culture.
You have 3+ years of experience in marketing with a focus on social media and/or paid media.

Nice To Haves

Hands-on experience with LinkedIn, Meta, or Google Ads
A personal audience or following, even a modest one, or experience scaling an online community
Experience recording, editing, and producing video for social
Interest and ability in organizing, coordinating, and marketing IRL events and activations
Experience supporting sponsorships or creator campaigns
Experience with landing pages and conversion paths

Responsibilities

Write posts and scripts, shoot and edit short-form video, put together simple graphics, and get on camera. Or, in some cases, collaborate with the people who do.
Publish consistently across our core channels (LinkedIn, TikTok, and Instagram, and X) and build recurring formats people come back for.
Run paid social and ad experiments. Set up and manage LinkedIn, Meta, and Google campaigns, create ad variations, and test creative and audiences.
Track the KPIs that your content actually drives – clicks, conversions, qualified leads, etc. — and recommend adjustments as follows.
Keep a finger on the pulse of industry trends, launches, campaigns, or cultural phenomena and identify interesting narratives. Apply a data-led editorial voice to translate these insights into compelling content.
Effectively coordinate and collaborate with freelancers, partners, talent, and team members as needed.