Marketing Manager (Tennis-Focused, Multi-Sport)

Yonex USA • Torrance, CA

1d • Hybrid

About The Position

Yonex USA is a global leader in high-performance sports products, offering a full head-to-toe portfolio including equipment, footwear, apparel, and accessories across tennis, badminton, golf, and snowboarding. The Marketing Manager, reporting to the Head of Marketing will lead the development and execution of integrated marketing strategies across the U.S. market, with a primary focus on tennis, while supporting other key sports categories. This role drives cohesive brand storytelling and business growth across Direct-to-Consumer (DTC), Business-to-Business (B2B), and Brand Activations, elevating brand presence, consumer engagement, and market share across all product categories.

Requirements

• Bachelor’s Degree in Marketing, Business, or similar.
• 8+ years of experience in marketing, preferably within sports, lifestyle, or consumer goods industries.
• Strong expertise in tennis industry (required); familiarity with badminton, golf, or snowboarding is a plus.
• Proven experience managing multi-channel marketing (DTC, B2B, brand activations).
• Demonstrated success in digital marketing, e-commerce strategy, and in-store POP or activations.
• Strong analytical skills with the ability to translate data into strategy.
• Excellent communication, leadership, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Adobe Creative Suite, FIGMA experience a plus.

Nice To Haves

• Master’s Degree in Business Administration, Marketing, or similar preferred.
• FIGMA experience

Responsibilities

• Lead the development and execution of integrated marketing strategies, with a primary emphasis on tennis and support across badminton, golf, and snowboarding.
• Drive product marketing and launch strategies across all channels and touchpoints, including positioning, messaging, go-to-market planning, and audience targeting.
• Collaborate with sales teams to strengthen B2B relationships, retail partnerships, and distribution strategies and partner cross-functionally to enhance B2B site, optimizing content and aligning go-to-market calendar.
• Develop and execute brand activation initiatives including events, partnerships, sponsorships, and experiential marketing.
• Manage and grow social media platforms, driving engagement and optimizing paid boosts.
• Create clear, effective briefs that guide the creation of engaging, multi-channel assets beyond sell-in tools.
• Allocate marketing budgets effectively across campaigns and channels.
• Mentor, and develop marketing associates, fostering a high-performance and collaborative culture.
• Analyze and report on campaign performance and KPIs, providing actionable insights and recommendations.
• Maintain deep knowledge of tennis market trends, while staying informed on badminton, golf, and snowboarding categories.
• Monitor competitive landscape, consumer behavior, and emerging marketing trends to inform strategy.
• Other duties as assigned by management.

Benefits

• Equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees