Marketing Manager (Scaled Expansions)

Maker Lab

1d

About The Position

Maker Lab is a marketing agency with decentralised, technology-led teams embedded in client organisations. It supports clients across technology, entertainment, financial services and payments.

Based in Malaysia, the Marketing Manager will lead end-to-end consumer and retail marketing communications for a major technology brand in Singapore, supporting product launches with internal teams, agencies and channel partners. The role involves coordinating and localising campaign assets, ensuring partner readiness, managing launch workstreams and approvals, and helping shape online and offline marketing guidelines. The role also represents users and retailers in Singapore and leads digital retail innovations that address local needs.

Requirements

• At least 8 years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Proficiency in developing comprehensive marketing strategies and business plans.
• Ability to analyse customer and market insights and assess the effectiveness of marketing spend.
• Ability to plan and manage initiatives at strategic and operational levels to successfully launch new products.
• Passion for retail and a track record of creating exceptional customer experiences.
• Flexibility to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation.
• Ability to influence change and negotiate cross-functionally and with external parties.
• Strong programme management, stakeholder management and partnership skills.
• Ability to work in a fast-paced, deadline-driven, technology-focused environment.
• High energy, strong organisation, a go-getter attitude, a flexible mindset, teamwork and dedication to project success.
• Exceptional verbal and written English communication and presentation skills.

Nice To Haves

• BA/BS degree preferred.

Responsibilities

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Work with internal teams and agency partners to localise and develop launch and campaign assets, and collaborate with distribution partners to ensure readiness.
• Assess and consolidate marketing asset requirements for launch campaigns, including localisation of brand, retail and client assets.
• Act as the key contact for internal and external stakeholders, tracking launch workstreams and coordinating activity.
• Ensure product launch readiness for third-party retail and client partners.
• Coordinate planning and execution of merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners and work with third-party resources to ensure launch compliance; manage legal and brand approvals.
• Help define online and offline marketing guidelines and deliverables for Singapore, working with regional and global counterparts on strategy and execution.
• Represent users and retailers in Singapore and showcase and lead digital retail innovations to meet local needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed