Marketing Manager

BrightStar Credit Union•Cooper City, FL

49d

About The Position

As a member of BrightStar Credit Union, you'll join a dynamic company culture and purpose-driven organization that focuses on its employees and members. We offer excellent benefits, advanced opportunities, and exceptional training. Founded in 1946 as a community-based credit union focusing on educators, we expanded to serve 23 counties across Florida. As a Trusted Advisor, BrightStar offers a diverse range of financial services and opportunities. BrightStar Credit Union is committed to creating a diverse and inclusive work environment where everyone has a chance to succeed and a sense of belonging. Our work environment is fun, fast-paced, and service-oriented.

Requirements

Five years to eight years of similar or related experience. The ability to manage marketing and/or creative staff is required. The abilities to manage multiple projects and deadlines, organize events, and manage marketing vendors are all required. Experience planning and implementing marketing strategies and activities is required.
A Bachelor’s Degree in Marketing, Communications or related field is required or experience commensurate to a college degree may be considered.
The ability to speak effectively in one‑on‑one or in public/group settings is required. Making group presentations and opening new member accounts in the field are required. The ability to motivate or influence others is an important part of the job. Obtaining cooperation with/from staff, co‑workers, vendors, clients and members (internally and/or externally) is an important part of the job. The ability to provide great service to internal and external members is required
Must have good communication skills, including written, verbal, and public speaking. The ability to write copy for marketing purposes and to proof copy are required, including grammar, accuracy, content, effectiveness and compliance. Analytical skills and attention to detail are required. The ability to analyze data, marketing projects, mailing lists, marketing timelines and various reports is required. Organization skills. Business Development and/or outside sales experience is a plus. Financial Services and/or Credit Union experience is a plus. Must present a professional image. Design skills including the ability to provide graphic and web designers with instruction and feedback, plus hands on knowledge of related software programs, including Adobe Creative Suite. Experience and knowledge of Microsoft Office and Outlook applications. Must be able to drive, have a Florida Driver’s License in good standing, and have own transportation available for CU purposes. Must be able to lift and transport collateral materials as necessary, which could include lifting up to 40 pounds and/or using handcarts to transport materials.

Nice To Haves

Business Development and/or outside sales experience is a plus.
Financial Services and/or Credit Union experience is a plus.

Responsibilities

Actively seek ways to wow and impress members with great service; live BrightStar Credit Union's Service Mission and Service Promises.
Lead and manage the creative marketing team, including the graphic /Web Designer; and creative oversight.
Manage the development, Structure, writing, design, and coordination of various Credit Union printed and online publications, collateral, social media, website and other marketing programs. Ensure that marketing programs are produced accurately and adhere to deadlines and budgets.
Manage the implementation of marketing plans, campaigns, projects and programs, including direct mail, advertisements, collateral, premium items, marketing emails, websites, community outreach and business development. Coordinate with CU team members and outside vendors such as design firms, printers, mail houses, etc. Proof, copyright, edit, brainstorm ideas, get quotes, Manage various database marketing projects to completion. Conduct marketing research and testing.
Represent the CU publicly in a professional manner. Maintain a good understanding of all CU products and services and their related benefits.
Direct Member Outreach (Business Development) with events, establishing new partnership and other activities.
Assists with other projects and performs other job-related duties as assigned.
Maintain knowledge with B.S.A. Compliance training.
Other job-related duties as assigned.