Marketing Manager - Web Optimization

BECU•Tukwila, WA

5d•$82,900 - $154,000•Hybrid

About The Position

This role is for a Marketing Manager - Web Optimization at BECU, a financial institution with 1.5 million members and over $30 billion in managed assets. BECU operates on a "people helping people" philosophy, emphasizing service to members, communities, and employees. The company is undergoing business and technology transformation and values the unique perspectives and experiences of its employees. The Marketing Manager will drive business growth by transforming insights into action, improving digital experiences, increasing conversions, and supporting product adoption through data-informed strategies and experimentation. This role involves partnering across teams, leveraging analytics, and optimizing member journeys to influence how members engage with BECU's products and services. The position contributes to the future of digital experience capabilities and meaningful business outcomes within a team focused on innovation, continuous improvement, and scalable solutions.

Requirements

Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
5 years of experience as a Product Marketing Manager or related role

Nice To Haves

Advanced degree in Marketing, Business Administration, or Communications preferred.
Experience working with Content Management Systems (CMS) and/or Digital Experience Platforms (DXP), including designing digital testing, personalization, content management, and website optimization efforts
In-depth experience working with Google Analytics (GA4) and other tools measuring all aspects of website visitor journeys
Project management skills with a strong service focus and ability to manage multiple projects and deliverables
Strong written and verbal communication skills, including experience developing and delivering presentations
An in-depth understanding of testing and measurement techniques as it relates to experimental design and valid, repeatable results.
Understanding of brand management and its relationship to market positioning, marketing strategies, and tactical execution
Business acumen with the ability to research, analyze, and apply market, competitive, and performance insights to identify and support marketing opportunities
Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

Responsibilities

Develop and execute comprehensive marketing plans that align with organizational goals while supporting growth, engagement, and business performance.
Guide marketing execution across channels and platforms, ensuring initiatives are focused on meaningful outcomes and measurable results.
Lead product marketing initiatives and create effective go-to-market strategies that support product launches, adoption, and growth opportunities.
Conduct market research and competitive analysis to uncover insights, identify opportunities, and strengthen BECU’s market position.
Establish and track key performance indicators (KPIs), using data and insights to assess campaign effectiveness, ROI, and business impact.
Use analytics, customer behavior patterns, and performance data to identify opportunities for experimentation, testing, and conversion improvements.
Collaborate with cross-functional partners to support testing initiatives and use performance insights to inform recommendations and future strategies.
Oversee the development and execution of integrated marketing campaigns, ensuring alignment with brand standards and business objectives.
Work closely with teams across product, sales, communications, analytics, digital experiences, design, and operations to drive alignment and successful execution.
Manage multiple initiatives simultaneously, balancing priorities while ensuring deliverables are completed on time and with quality.
Manage marketing budgets, monitor spending, and deliver accurate financial reporting to support sound business decisions.
Help ensure marketing activities remain compliant with applicable regulations, organizational policies, and industry requirements.
Foster collaboration, innovation, accountability, and strong working relationships while contributing expertise across the marketing organization.
Influence decisions, build alignment, and effectively communicate recommendations backed by data, research, and business insights.