Marketing Manager, US

Bonhams•New York, NY

About The Position

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia. Our employees are passionate about their work, and we pride ourselves on a bespoke approach that aims to make every client feel important. It’s an exciting time for our business, and our global leadership team—comprised of art world professionals—is building a people-focused team to shape our talent strategy, enhance our global employer brand, strengthen organizational capabilities, and drive process improvements. Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment. About the Role We are seeking a US Marketing Manager to bring commercial rigor and strategic direction to how marketing drives US business results. Reporting into the Marketing Director, US, the role works in close partnership with the global team and marketing channel specialists. Translating commercial priorities into integrated campaigns across paid media, digital, and other channels, this role will direct agency partners and brief internal specialists to create campaigns that drive company performance and growth. Specific paid channel execution sits outside this role; accountability for campaign performance against commercial targets and KPIs sits within it. The ideal candidate is a commercial, strategic marketer with the operational fluency to drive outcomes across the 360 marketing team, managing omni-channel campaigns with a results-first mindset.

Requirements

8+ years of marketing experience with demonstrated commercial and strategic ownership, not purely channel execution
Track record of tying marketing campaigns to commercial/business outcomes, and communicating that link clearly to senior stakeholders
Proven experience briefing and directing agencies and cross-functional/cross-regional teams, including specialist teams that do not report directly to this role
Strong stakeholder management and diplomatic firmness - comfortable making a commercially evidenced case for US market needs inside a global structure
Excellent written and verbal communication skills, with an ability to write and brief in an elevated, brand-appropriate register
Comfort operating across time zones with a global team
Comfort operating in a fast-paced environment with a live sale calendar and hard deadlines

Nice To Haves

Experience in luxury, fine art, auction, fashion, or comparable high-consideration/high-value categories strongly preferred

Responsibilities

Co-own the US campaign calendar end-to-end, sequencing paid, digital, and other marketing levers against the sale and events calendar
Translate US commercial priorities (by sale, category, and strategic initiative) into integrated marketing campaign strategies
Build the commercial case for marketing investment decisions, tying campaign plans to revenue, client acquisition, and hammer value goals
Report on campaign performance against commercial targets, translating marketing metrics into business terms for senior stakeholders
Direct media agency partners on strategy, briefing, and performance accountability
Brief digital specialists (CRM, Social, Tech) on US-specific campaign needs, and represent US market context and priorities into global planning
Partner with US Communications, Events, and Brand Partnerships teams to ensure campaigns land as integrated moments, not channel-siloed activity
Advocate for US market needs within the global structure, using commercial evidence to support market-specific decisions
Manage US paid media and campaign budget, ensuring efficient allocation against commercial priorities
Oversee US agency relationships, holding partners accountable to strategy and performance

Benefits

Excellent medical, dental and vision insurance – HMO, EPO, PPO with FSA and HSA
20 days paid time off (PTO)
12 paid holidays and holiday break from Christmas to New Years Day
16 weeks fully paid parental leave (after one year)
flexible work arrangements
401(k) retirement plan with company contribution (after one year)
Life insurance with AD&D
Short- and long-term disability
Paid cellphone and data service
Professional development: tuition reimbursement and free online training library
Commuter benefits (transit and parking)
Employee assistance program (EAP)
Onboarding buddy: 90 day mentor to welcome and orient new joiners
Professional development: free online training and expansive content library
Employee resource groups: social club, diversity committee, mentorship program
Sponsored socials: annual summer and holiday parties, monthly birthday treats, weekly breakfast