Marketing Manager, Trade/Retail

Hasbro•Renton, WA

1d•$88,800 - $153,100•Onsite

About The Position

At Wizards of the Coast, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure. As the Marketing Manager, Trade / Retail this role will create and implement marketing campaigns to drive growth, engagement, and brand awareness with our B2B retailers - local hobby game stores for our gaming brands Magic: The Gathering and Dungeons & Dragons. You will lead marketing initiatives by planning, implementing, and analyzing them. This role will collaborate with product, brand, commercial sales, and creative teams. This helps ensure our products and programs reach a broad audience optimally. This role is ideal for someone with a passion for gaming and experience in B2B channel marketing.

Requirements

BA/BS or equivalent experience with a concentration in Marketing or Business.
5+ years of experience in retail marketing to specialty, retail brick and mortar, or related field, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
Experience working with retail marketing agencies and design teams to create physical and digital marketing assets.
Ability to drive projects forward independently by providing clear and concise direction/feedback and influencing partners.
Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications.
An analytical perspective with experience in performance analysis and reporting on marketing initiatives.

Nice To Haves

Familiarity with Magic: The Gathering and Dungeons & Dragons is a strong plus.

Responsibilities

Create and implement trade (retail) marketing strategies and tactics for products with our B2B retail channels - local hobby game stores
Support the Organized Play team by creating materials for in-store play programs.
Develop branding materials for B2B events, and creative displays that drive foot-traffic and increase consumer awareness.
Partner with internal cross-functional marketing, sales, design, and global teams on global campaign execution alignment, point-of-sale materials, learn-to-play materials, and digital assets for both in-store and online retail environments.
Identify and evaluate new opportunities within the core hobby retail channel to expand product transparency, branding, and store traffic.
Set and report on clear meaningful metrics for all campaign marketing initiatives, measuring impact and providing post-mortem analysis to guide future campaigns.