Marketing Manager, TCG & Pop Culture

Collectors•Santa Ana, CA

1d•Hybrid

About The Position

Collectors is seeking a Marketing Manager to drive execution across GTM and product marketing initiatives for their TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games. This role is responsible for bringing strategy to life and owning campaign execution, product launches, partner activations, and day-to-day performance optimization. The ideal candidate will have strong familiarity with the TCG ecosystem (especially Pokémon) and a deep understanding of collector behavior, paired with the ability to operate with speed, precision, and cross-functional coordination. The role reports to the Senior Director of PSA Marketing. The company is a leading creator of innovative technology that provides value-added services for collectors worldwide, grading, authenticating, vaulting, and selling collectibles while modernizing and digitalizing the process. Their services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia, with subsidiaries including PSA, PCGS, Beckett, SGC, and Card Ladder. Founded in 1986, they have graded and authenticated millions of items and employ over 3000 people across multiple global offices.

Requirements

4–7+ years in Marketing, Product Marketing, or GTM roles
Strong knowledge of TCG, with a preference for hands-on experience in Pokémon and card collecting
Proven ability to execute integrated marketing campaigns across multiple channels
Highly organized with strong project management skills and attention to detail
Ability to manage multiple workstreams in a fast-paced environment
Data-driven mindset with experience tracking and optimizing campaign performance
Strong communication and collaboration skills
Candidates must be authorized to work in the United States.

Nice To Haves

Especially Pokémon experience
Hands-on experience in card collecting

Responsibilities

Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels
Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization
Translate strategic briefs into clear execution plans with defined deliverables and deadlines
Manage campaign calendars and ensure alignment across internal teams
Support development and refinement of product positioning, messaging, and value propositions
Work directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)
Partner with Product and Operations to ensure accurate and timely communication of product updates
Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within Pokémon
Execute against key moments in the TCG calendar (set releases, events, market spikes)
Support expansion efforts across comics, magazines, and video games through targeted campaigns
Track and report on campaign performance (conversion, submissions, CAC, engagement)
Identify optimization opportunities and implement test-and-learn strategies
Maintain dashboards and reporting to inform ongoing GTM improvements
Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams
Manage timelines, dependencies, and deliverables across stakeholders
Ensure high-quality, on-time delivery of all marketing initiatives