Marketing Manager, Systems & Platforms

Farther•New York, NY

About The Position

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience. Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We’re backed by top-tier venture capital firms, fintech investors, and industry leaders. Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you. Your Impact Own and optimize the complete martech stack—from Google Analytics 4 and AppsFlyer for attribution to Braze for lifecycle marketing, plus all the connective tissue in between Manage the technical health of all website properties, including scaling advisor microsite experiences from 50 to 100+ by year-end Architect and maintain data flows and integrations between first-party data lakes and third-party martech tools, ensuring clean attribution and zero data leakage Design and execute A/B testing programs across web, email, and campaigns—building an experimentation culture that compounds marketing ROI Partner with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, not a bottleneck Rapidly build and iterate marketing landing pages in concert with the growth team, build promotional microsites, and campaign-specific experiences that convert—fast Drive SEO and LLM optimization to ensure Farther shows up where high-net-worth individuals and top advisors are searching

Requirements

5-7+ years in marketing operations, martech, or growth engineering—preferably in fintech, financial services, or high-growth B2B SaaS
Deep expertise with modern martech: Google Analytics 4, GTM, Zapier, AppsFlyer, Braze (or similar), Search Console, Salesforce/HubSpot, testing platforms like Optimizely and measurement platforms like CrazyEgg
Strong technical chops: HTML, CSS, React, JavaScript, API integrations, SQL for analytics, and comfort with AWS products
Webflow expert (or similar CMS platforms like Contentful or WordPress) with experience building, scaling, and optimizing sites end-to-end. Experience managing a large portfolio of related but distinct sites, such as hundreds of microsite experiences, is a strong plus.
Proven track record optimizing Core Web Vitals, page load times (you know the material difference between FCP, LCP and CLS), and overall site performance
Experience managing complex, integrated martech stacks—you know how to make disparate tools play nice
Strong SEO, AIO and Local SEO (GMB) experience and expertise leveraging on-page, off-page, schema and best practices to deliver a meaningful result.
Strong project management instincts with ability to juggle multiple stakeholders and competing priorities
Excellent communication skills—you can translate technical complexity into plain English for non-technical teammates

Nice To Haves

Experience in wealth management, financial services, or highly-regulated industries
Familiarity with React, TypeScript, and modern JavaScript frameworks
Background in growth marketing, conversion rate optimization, or growth engineering
Experience with data warehousing (Snowflake, BigQuery) and BI tools (Looker, Tableau)
Certifications in Google Analytics, GTM, HubSpot, or Salesforce
Understanding of privacy regulations (GDPR, CCPA) and consent management

Responsibilities

Own and optimize the complete martech stack—from Google Analytics 4 and AppsFlyer for attribution to Braze for lifecycle marketing, plus all the connective tissue in between
Manage the technical health of all website properties, including scaling advisor microsite experiences from 50 to 100+ by year-end
Architect and maintain data flows and integrations between first-party data lakes and third-party martech tools, ensuring clean attribution and zero data leakage
Design and execute A/B testing programs across web, email, and campaigns—building an experimentation culture that compounds marketing ROI
Partner with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, not a bottleneck
Rapidly build and iterate marketing landing pages in concert with the growth team, build promotional microsites, and campaign-specific experiences that convert—fast
Drive SEO and LLM optimization to ensure Farther shows up where high-net-worth individuals and top advisors are searching