Marketing Content Systems Product Manager

Caterpillar Inc. • Peoria, IL

8d

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: As a people leader within the Digital Marketing Product Management team, you will lead the group responsible for the applications that support the Content Supply Chain, including our Product Information Management (PIM) application, enterprise Digital Asset Management (DAM) system, and workflow management tools. In this role, you will foster a culture of collaboration, innovation, and accountability, empowering your team to deliver high quality solutions that advance Caterpillar’s marketing strategy. As a Marketing Content Systems Product Manager, you will partner closely with the Content Supply Chain Program Manager, Activation Manager, Strategist, and the Engineering team to execute the vision, guide the implementation, and ensure continuous improvement of our marketing tools. You own the product vision, roadmap, and backlog, but more critically, you shape how these applications integrate with Caterpillar’s broader digital ecosystem. This opportunity requires a combination of technical expertise, strategic foresight, thoughtful prioritization to maximize value within timeline constraints, and strong change‑leadership capabilities. Success in this role requires deep product owner experience combined with strong product management skills and the ability to form strategic partnerships across the enterprise. By aligning platform capabilities with our business goals, you will help ensure measurable improvements in user experience and adoption, while enabling our Business partners to achieve their marketing objectives more efficiently.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Nice To Haves

• Bachelor’s degree preferably in Computer Science, Information Systems, Engineering, or a related field.
• Experience as a people leader or manager, with a proven track record of developing and empowering teams.
• Background in digital marketing practices and content creation strategies.
• Strong interest in supporting governance, compliance, and process standardization.
• Detail oriented, well organized, and accountable, with a proven ability to maintain accuracy and consistency across multiple projects.
• Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences, including engineering, business partners, and leadership.
• Experience in defining assessment criteria to evaluate potential applications or systems.
• Demonstrated ability to collaborate effectively across multiple teams and functions.
• Exceptional interpersonal skills with the ability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.
• Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).
• Capability to manage projects from start to finish, ensuring timelines and deliverables are met.
• Strong understanding of API integrations, data modeling, and content syndication workflows.
• Proven ability to work cross-functionally with marketing, engineering, and business partners.
• Solid understanding of Caterpillar policies, standards, procedures, and business model.
• Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC).
• Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.
• Experience working with onshore/offshore team model.

Responsibilities

• Build, mentor, and inspire a high-performing team of product owners and business analysts, providing clear direction, coaching, and professional development opportunities.
• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Own the delivery of the product roadmap, ensuring planned initiatives are executed and sequenced effectively to meet business and strategic objectives.
• Partner closely with the Program Manager to align timelines and prioritization while balancing business needs, engineering inputs, and the broader Content Supply Chain strategy.
• Adopt a customer centric approach by gathering and analyzing user feedback, usage data, and industry trends to guide product decisions aimed to enhance user experience.
• Work with engineering leadership to define and coordinate resource needs, identifying gaps and facilitating the support required to ensure teams are properly resourced.
• Track product spend and partner with the Purchasing team on product specific implementation efforts.
• Lead product specific initiatives related to any future application searches or onboardings required to support the Content Supply Chain.
• Oversee the application configuration strategy, onboarding, and governance to support Caterpillar’s Content Supply Chain, ensuring alignment with business needs.
• Serve as the strategic liaison among business stakeholders, engineering teams, and supplier partners to advocate for enhancements and improved user functionality that align with enterprise standards.
• Present to stakeholders and leadership on product specific updates and enhancements around timelines and functionality through strong communication skills.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level