Marketing Manager, Strategic Growth - Remote

PCNA•New Kensington, PA

6d•Remote

About The Position

The Marketing Manager, Strategic Growth is responsible for accelerating growth across PCNA's strategic business priorities, including Givee Select, Apparel, and JournalBooks. Created to provide dedicated focus on these high priority growth businesses, this role sits at the intersection of Product Marketing, Growth Marketing, and Sales Enablement, developing marketing strategies and integrated campaigns that drive awareness, generate qualified demand, increase adoption, and accelerate revenue growth. Leveraging customer insights, behavioral data, and buying intent signals, the Marketing Manager identifies opportunities to generate qualified demand, improve conversion, and increase share of wallet within target segments. Working closely with Product Development, Digital Marketing, and Sales, this position connects marketing activity to commercial outcomes by translating customer engagement and buying intent signals into Marketing Qualified Leads (MQLs), sales opportunities, and measurable revenue growth. The role develops and executes integrated GTM programs, enables sales teams with effective positioning and tools, and continuously optimizes performance through data driven decision making to ensure marketing investments translate into measurable business impact.

Requirements

Strong strategic thinking with the ability to translate business objectives into measurable marketing programs
Experience developing and executing integrated demand generation and go to market strategies
Strong understanding of customer journeys, buyer behavior, lead generation, and conversion optimization
Ability to leverage data, analytics, and customer insights to drive decision making
Exceptional cross functional collaboration and stakeholder management skills
Strong communication, presentation, and storytelling abilities
Excellent prioritization and organizational skills
Results oriented mindset with a focus on growth, performance, and continuous improvement
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in growth marketing, product marketing, demand generation, or a related marketing discipline
Proven experience leading GTM initiatives and driving product adoption through targeted marketing programs
Experience partnering with Sales, Product, and Marketing teams to achieve business objectives
Experience using customer data, CRM platforms, marketing automation, and analytics tools to drive marketing performance

Nice To Haves

Experience in B2B marketing and/or promotional products a plus

Responsibilities

Own the marketing strategy for strategic growth priorities, including Givee, Apparel, and JournalBooks
Identify opportunities to accelerate qualified demand, increase adoption, and drive revenue growth across target audiences and market segment
Translate business priorities, customer insights, and product strategies into actionable marketing plans and programs
Partner cross functionally to align execution plans that support successful GTM delivery
Provide strategic recommendations and performance updates to leadership
Develop and execute integrated marketing campaigns across digital channels, sales enablement, events, content, and customer engagement programs
Design programs that identify, nurture, and convert customer buying intent into qualified demand and Marketing Qualified Leads (MQLs)
Partner with Digital Marketing to leverage website behavior, Salesforce data, and customer engagement signals to trigger targeted marketing and sales actions
Develop audience segmentation, messaging strategies, and campaign journeys aligned to customer needs and buying stages
Ensure alignment with PCNA's broader brand strategy while tailoring approaches to the unique needs of each growth business
Develop sales tools and resources that improve product positioning, customer engagement, and conversion rates
Partner with Sales leadership to identify growth opportunities, address barriers to adoption, and support strategic account initiatives
Equip Sales teams with insights, messaging, content, and marketing support that help convert opportunities into revenue
Establish and monitor key performance indicators related to awareness, engagement, MQL generation, adoption, pipeline contribution, and revenue impact
Analyze campaign, customer, and sales performance data to identify trends, opportunities, and areas for improvement
Continuously optimize audience targeting, messaging, channel strategy, and customer journeys
Deliver actionable insights and recommendations that improve campaign performance and accelerate business growth