Marketing Manager, Retail

The Gap • New York, NY

33d

About The Position

We're looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy's Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing - OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.

Requirements

• 4-6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.
• Hands-on experience supporting store events or activations.
• Strong organizational and project management skills with attention to detail.
• Collaborative team player with excellent communication skills.
• Comfortable working in a fast-paced environment and juggling multiple priorities.

Nice To Haves

• Familiarity with NYC cultural trends and local marketing opportunities is a plus.

Responsibilities

• Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.
• Coordinate with creative and store teams to ensure seamless execution of in-store experiences.
• Help identify local partnerships and cultural opportunities that align with Old Navy's values.
• Support amplification of activations through PR and social channels.
• Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.
• Partner with field teams to deliver on-brand activations tailored to community needs.
• Manage timelines, vendor coordination, and logistics for retail marketing initiatives.
• Ensure alignment with national brand campaigns and creative standards.
• Assist in monitoring KPIs and reporting on campaign effectiveness.
• Provide insights to inform future planning and optimization.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees