Retail Marketing Manager

Centr•Norco, CA

About The Position

The Retail Marketing Manager will be execution-focused and drive go-to-market excellence across all retail, D2C, and global partner channels. This role will lead the development and coordination of retail activation programs, promotional calendars, and product launch initiatives, while also supporting B2B revenue growth by partnering closely with our Sales team to produce high-impact sales materials. This includes full omni-channel retail support from brick and mortar in-store support to online retail display and advertising. This role will serve as the key partner for all sales teams - leading merchandising, advertising, promotion, and launch / momentum campaigns across the complete product portfolio for mass retail, e-commerce, and commercial segments. This position will collaborate and develop deep integration with internal and external stakeholders across Centr’s cross-functional teams (Sales, Product Development, Marketing, Operations, Creative Services, etc.) as well as across key distribution partners and retail account(s). The Retail Marketing Manager is an accomplished collaborator and communicates effectively and appropriately at all levels to influence and impact desired outcomes. This role will be deeply integrated in new product development processes, supporting product go-to-market execution at multiple phases of a product's development.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in Retail Marketing, Channel Marketing, Product Marketing or related roles, preferably with physical goods.
Strong understanding of retail, online, and wholesale channels and how to effectively market products in each.
Experience managing promotions, sales events, and in-store activations.
Strong analytical skills and ability to analyze data to drive insights and decision-making
Strong presentation skills and ability to create account-specific product and program pitch decks.
Excellent communication, collaboration, and relationship-building skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously

Nice To Haves

Direct experience working with fitness-related products is preferred.
Passion for the fitness/wellness industry and staying up-to-date with the latest trends and innovations

Responsibilities

Develop and manage promotional programs to increase sales and market share
Coordinate with global retail partners to deliver region-specific toolkits and ensure consistent brand representation worldwide.
Manage promotional and in-store activations to drive foot traffic and conversion.
Manage timelines, budgets, approvals, and vendor relationships for retail and B2B materials.
Lead creative development for retail marketing activation, including: in-store displays, pallet programs, online banner ads, and co-marketing programs.
Provide guidance and support to the sales team to ensure effective implementation of retail marketing initiatives
Coordinate with D2C and retail teams domestically and internationally to effectively launch new products across omnichannel accounts.
Collaborate with internal teams and external agencies to produce retail assets, signage, packaging updates, and launch support materials.
Work closely with the Sales team to develop sales enablement materials, including assets for pitch decks, sell sheets, retailer-specific presentations, and product education tools.
Maintain and own a centralized library of sales and marketing collateral and support playbook development for global demand generation.
Report on activation performance and identify opportunities to optimize future campaigns.
Stay up-to-date with industry trends and best practices in retail marketing and channel management.