marketing manager, Retail Experience

Starbucks Coffee Company•Seattle, WA

About The Position

One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. This high-impact team owns all marketing touchpoints across 10,000+ U.S. stores, reaching millions of customers every day. The work is highly visible, prioritized by senior leadership, and central to our brand turnaround. As part of this team, you'll define the vision and strategy for in-store marketing, leveraging customer journeys, data, and insights to deliver compelling messages at key moments within the café environment. From seasonal campaigns to evergreen updates, you'll collaborate with Operations, Store Design, Merchandising, and internal creative teams to create experiences that inspire, delight, and drive action. This Retail Experience Marketing Team is less than a year old, offering exciting white space and the opportunity to help define roles, processes, and ways of working as we build something transformative.

Responsibilities

Set the vision and strategy for our Retail Experience, leveraging data, insights, and key seasonal strategies to create impactful marketing expressions in our stores
Be the voice of the customer as we evaluate and evolve our in-store experience
Own the in-store expression and execution of seasonal campaigns, ensuring alignment with brand priorities and customer needs
Collaborate cross-functionally to deliver marketing touchpoints that enhance the café environment and elevate the customer journey
Manage complex projects with urgency and precision, ensuring timely delivery and flawless execution across 10,000+ U.S. stores
Provide clear, actionable feedback to creative partners to ensure high-quality, on-brand work
Monitor performance and continuously optimize strategies based on insights and customer feedback
Serve as project management lead for a variety of brand and licensed store marketing campaigns scaling from evergreen asset management to highly visible seasonal campaigns, facilitating cross functional team(s) to manage projects through entire process from kickoff to completion
Institute structure and repeatable process in support of various business units to drive efficiency and effectiveness
Monitor and lead program schedules, progress and costs to ensure that expected results are delivered on time and within budget, with the ability to anticipate & mitigate challenges and escalate risk when necessary to successfully gain alignment on best path forward