Manager, Fan Experience & Marketing (55151)
About The Position
The Manager, Fan Experience & Marketing position supports the development and execution of our marketing initiatives, while also driving fan engagement, ticket sales, and a fun/memorable gameday environment. This role will respond directly to the Director of Marketing to plan and deliver creative theme nights, manage content, gameday scripting, and maintain brand standards across the ballpark. The ideal candidate will bring creativity, organization, leadership, a collaborative approach, and will be comfortable working a flexible schedule, including evenings, weekends, and holidays during the baseball season.
Requirements
- 2+ years of marketing or operations experience, preferably in sports or entertainment.
- Strong organizational and time management skills with the ability to multitask.
- Familiarity with game scripting and run-of-show timing.
- Creative thinker with strong writing and communication skills.
- Ability to lead a team and work collectively to enhance the overall fan experience.
- Works well in fast-paced/live event, high-pressure situations.
- General understanding of the game of baseball.
- Ability to work a flexible schedule, including nights, weekends, and holidays.
Nice To Haves
- Experience with Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) is preferred.
- Experience with ShoFlo and/or other game planning software is preferred.
- Experience with technical aspects of gamedays (camera operation, video board, music, etc.) preferred.
- Bachelor's degree in Marketing, Sports Management, or related field preferred.
Responsibilities
- Assist in developing and implementing the team’s marketing plan with an emphasis on fan experience and fun.
- Assist in developing and executing each gameday’s run-of-show.
- Create an exciting gameday atmosphere that drives fans to return throughout the season.
- Lead and collaborate with our promotional team on the ground at AutoZone Park during gamedays.
- Work with local partners to coordinate fan experience initiatives and grassroots efforts to build awareness and drive sales.
- Promote an entertaining environment through fan experiences that create memories that last a lifetime.
- Contribute to the creation and execution of gameday collateral including music, video boards, fan experiences and in-game promotions.
- Collaborate with the creative team on design, video, and in-game presentation elements to maintain a consistent look and feel.
- Assist with promotional schedule planning, ordering, and distribution of items.
- Assist in the hiring and training process of seasonal gameday operations roles.
- Assist in identifying marketing trends, fan engagement opportunities, and emerging technologies to enhance marketing strategies.
- Support marketing efforts for ticket sales, partnerships, retail, and special events.
- Track and report on in-game activations performance and fan engagement metrics.
- Represent the organization in a professional and positive manner at all times.
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
