Marketing Manager, Retail & Events

Grundens USA Ltd•Poulsbo, WA

8d•$80,000 - $90,000•Hybrid

About The Position

The Marketing Manager, Retail & Events leads retail, dealer, and trade marketing execution across Grundéns’ markets, bringing the brand to life through in-store activation, consumer events, and regional activation programs that drive brand awareness, retail excellence, and sell-through. This role owns the events calendar, co-op and dealer marketing programs, regional fixturing and merchandising. Working closely with Sales, Global Marketing, and E-commerce, this is an execution-focused role requiring strong project management, vendor coordination, and attention to logistical detail to ensure a consistent, premium brand experience across all customer touchpoints.

Requirements

3–5+ years of experience in similar role with dealer relations and events
College degree in marketing, business, or similar fields
Experience working with retailers, dealers, or premium consumer brands
Proven experience coordinating events, marketing activations, and vendor/contract management.
Strong project management and organizational skills who is a self-starter with the ability to manage multiple deadlines and vendors simultaneously.
Comfortable with logistics and operational details (shipping, inventory, budgets, timelines).
Clear written and verbal communication skills, particularly with external partners (dealers, vendors).
Proficiency with spreadsheets/budget tracking.
Able to represent the brand professionally in public event settings, demonstrating composure and consistently reflecting company values.
Ability to travel consistently up to 50%

Nice To Haves

Passion for the outdoor, fishing, or on-water lifestyle is a plus.

Responsibilities

Manage the program and vendor relationship of in-store displays, signage, and fixtures across retail partners.
Partner with the sales team to understand store-level needs, prioritize requests, and support retailers with best-in-class product presentation.
Audit store execution (via photos, store visits, or field reports) to ensure brand standards are met.
Own and maintain the master events calendar (trade shows, dealer events, retail activations, sponsorships)
Plan and execute consumer-facing events, retailer open days, and dockside activations.
Coordinate logistics for events: booth/space needs, materials, staffing, shipping, and on-site setup.
Manage event budgets and vendor contracts in partnership with VP of Marketing.
Track post-event recaps and ROI reporting, and measure the effectiveness and commercial impact of activations.
Own marketing support programs on B2B sales channel by ensuring product listing accuracy, merchandising assortments, sales programs, and assets are easily distributable, accessible and on-brand.
Administer the co-op marketing program: process claims, verify compliance, and manage budgets.
Support distributors and key accounts with local marketing activities, campaign materials, and product launch assets.
Build and maintain robust retail and in-store signage asset suite enabling premier and premium brand presentation across distribution environments.
Work closely with the regional sales team to support commercial growth.