Marketing Manager, Québec Consumer Insolvency

MNP•Laval (administrative region), QC

3d•Onsite

About The Position

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. Make an impact with our Clients and Services Marketing team as a Manager. This diverse team of professionals drives the growth and success of MNP’s brand. As a trusted advisor, you’ll collaborate with MNP leaders to plan and develop strategic and integrated marketing resources that support MNP’s goals. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Requirements

Completion of a bachelor’s degree in marketing, communications or business
4-6 years of marketing experience
Written and verbal French and English language skills, due to frequent collaboration with English-speaking teams/clients across Canada and some client deliverables/regulatory reporting obligation are in English
Strong computer literacy including effective working skills with Microsoft Word, Excel and PowerPoint

Nice To Haves

Experience in a related industry (insolvency, credit counselling, banking, finance, or any service Business to Consumer)
Experience working with a CRM
Experience in Digital, Content and Social Media Marketing

Responsibilities

Lead the Québec localization of the consumer insolvency marketing strategy
Provide marketing strategy and execution support in the development, implementation and management of Québec’s regional consumer insolvency marketing plans and campaigns
Collaborate with the National Insolvency marketing team in the development of marketing briefs for digital and traditional marketing campaigns in Québec
Work with MNP’s national, creative and digital marketing team to develop creative materials for the delivery of the insolvency marketing campaigns, events, and projects in Québec
Work with the National Marketing Coordinator, Insolvency to develop and execute the MNP LTD Content Marketing Plan for Québec, including the production of Insolvency content marketing
Update and maintain our content and social media calendar for Québec, in alignment with the overall national calendar
Work with the National Marketing Coordinator, Insolvency to coordinate, schedule, post and promote engaging content for Québec on all MNP LTD social media platforms
Create, monitor and report on social media campaigns (including boosted posts and contests)
Collaborate with stakeholders to identify and implement high‑impact marketing tactics that drive conversion
Optimize marketing workflows, automations, and outreach sequences to improve lead nurturing and remarketing effectiveness
Develop persona‑based sales and marketing playbooks and monitor performance to identify opportunities for optimization and alignment
Plan, execute, and analyze Québec A/B testing for remarketing campaigns to continuously improve performance and conversion rates
Develop reporting and tracking for marketing plans and campaigns; coordinate with internal and external stakeholders to compile marketing performance reports
Ensure that all Québec projects are on budget and invoices are coded timely and correctly to proper business units or cost centers
Receive, maintain and update all Québec Insolvency office data and website personnel updates
Maintain flexibility to travel, as necessary