Marketing Manager, Preclinical Services

CareAbout•Laval, QC

67d

About The Position

The Marketing Manager, Preclinical Services collaborates with multiple subject matter experts to coordinate and execute a fully integrated marketing strategy for the Preclinical services, including creative campaigns, events, and digital marketing. The Marketing Manager, Preclinical Services must remain abreast of the latest market/industry trends, as well as understand the Altasciences value proposition and customer base, in order to build brand awareness and support the Director Marketing, CRO Services, the Business Development team and the Preclinical Scientific and Operations team providing them with appropriate tools, materials and presentations to drive leads.

Requirements

Ideally a Bachelor degree in business or marketing-related field or equivalent professional qualification. Pertinent experience may be considered in lieu.
Proven ability to implement both strategic programs and supporting tactics.
Strong understanding of customer and market dynamics and requirements.
Thorough understanding of branding principles and tactics through multimedia including the Web.
Experience with relevant software applications.
Superior written and verbal communications skills, coupled with highly developed interpersonal skills.
Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.
Formal presentation, organization and planning skills.
Problem analysis and problem-solving.
Team-leadership.
Persuasiveness, Adaptability, Creativity.
Willing to travel.

Responsibilities

Support the Director Marketing, CRO Services to execute on marketing initiatives.
Assist in developing the strategy that will translate marketing objectives into sales growth.
Collaborate with internal stakeholders, such as Business Development and Preclinical Scientists and Operations, to create content, with the goal of delivering effective sales tools.
Develop Marketing materials, newsletters, presentations, brochures, videos etc.
Coordinate with marketing research to study industry reports, market data on websites, and evaluating client survey responses to gain customer insight/needs for services.
Maximize use of all media platforms to expand brand/portfolio recognition.
Develop and/or leverage existing marketing activities including direct marketing campaigns, advertisements, tradeshows, etc. to enhance brand awareness.
Perform analysis of current market conditions and competitor information.
Utilize Altasciences electronic marketing database for targeted marketing campaigns, meeting announcements, and marketing activities.
In Marketing Director’s absence, track progress against.
Established plan and update the plan/campaign as necessary.
Monitor and review on all marketing activity and results.
Monitor industry best practices.
Ensure marketing projects are delivered as scheduled and within budget to best possible quality standards.
In Marketing Director’s absence, lead internal project status meetings and ongoing project schedule updates.
Manage multiple projects simultaneously and understand project priorities in the context of business priorities and management expectations.
When necessary, travel to Preclinical sites and attend conferences.