Marketing Manager - Physician

Quest Diagnostics•Secaucus, OH

23h•Hybrid

About The Position

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope. The Physician Marketing Manager will work with Physician Marketing Executive/Senior, Director to ensure execution of Physician marketing plans. This is a hybrid position based in Secaucus, NJ (3 days per week in-office).

Requirements

Bachelor’s Degree, Business degree preferred
Minimum 5 years success in a marketing role
3+ years in healthcare industry preferred
Healthcare technology experience a plus
Experience with Salesforce, Seismic, Eloqua, and/or Demandbase platforms preferred
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

Responsibilities

Work with Physician Marketing Executive/Senior, Director to ensure execution of Physician marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
Design and execute integrated marketing programs across organic and paid channels, including, but not limited to, content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Translate business objectives into actionable, insight-driven marketing plans across customer segments and channels
Synthesize voice-of-customer insights to identify demand barriers, customer needs, and market trends
Design and implement initiatives to pilot new marketing approaches, channels, and messaging strategies (ex. always-on content strategy, account-based marketing, etc.)
Identify synergies where messaging aligns to the buyer’s journey and tailor to customer needs, call points, and demand drivers
Ensure alignment between national strategy and key regional opportunities to maximize relevance and performance
Enable regional teams with scalable program frameworks, messaging, and templates that can be customized for local execution
Refine strategies based on performance insights, engagement metrics, and evolving market dynamics
Analyze campaign performance and translate data into actionable insights and clear business impact
Leverage tools such as Mixpanel for UTM tracking and custom PowerBI dashboards to monitor engagement
Manage marketing budgets across team initiatives, ensuring efficient and effective spend allocation
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Serve as a strategic partner across business functions to ensure cohesive, collaborative marketing execution
Enable commercial teams through clear communication, and delivery of tools, resources, and insights that support customer engagement and business growth