Marketing Manager - Performance Marketing & Patient Growth

Medstation • Pompano Beach, FL

31d • Onsite

About The Position

You will own the entire patient acquisition engine for Medstation. Your #1 job is to generate qualified, low-cost leads and convert them into booked and shown new patient visits across 7 clinics. You will manage Google Ads and Meta Ads daily, optimize our 7 Google Business Profiles, manage landing pages and call tracking, and work directly with the Front Desk Operations Manager to ensure leads are contacted in <5 minutes and booked. This is NOT a social media posting role. This is a performance / growth role. You will be judged on Cost Per Lead, Cost Per New Patient, and New Patients per Month.

Requirements

• 4+ years in performance marketing / lead generation, with at least 2 years managing $50k+/month in Google Ads + Meta Ads
• Proven track record lowering CPL and scaling lead volume - must show portfolio of campaigns
• Expert in: Google Ads (Search, PMax, LSA), Meta Ads Manager, GA4, GTM, Looker Studio, CallRail or WhatConverts
• Strong understanding of landing pages, conversion rate optimization, and offline conversion tracking
• Can write ad copy in English + conversational Spanish - Portuguese a huge plus for South Florida market
• Data-driven, analytical, and fast-moving - you check Ads Manager daily and make decisions based on numbers
• HIPAA awareness for healthcare marketing and understanding of what you can/cannot say in medical ads

Nice To Haves

• Experience with multi-location business (healthcare, dental, medspa, home services, legal) highly preferred
• Experience with GoHighLevel, HighLevel, HubSpot, or Salesforce for lead management
• Experience managing Google Business Profiles at scale (7+ locations)
• Video editing basics (CapCut, Premiere) and Canva/Figma for quick creative tests
• Previous primary care, urgent care, dental, or medspa marketing experience in Florida
• Google Ads and Meta Blueprint Certified

Responsibilities

• Own day-to-day management of Google Search, Performance Max, Local Services Ads (LSA), YouTube, and Meta (Facebook + Instagram) campaigns. Build and test audiences: Spanish, Portuguese, and English speakers in South Florida. Manage budgets, bidding, negative keywords, geo-fencing per clinic. Launch new offers weekly: Same-Week Physical, $0 Copay Check, Walk-In Today, etc.
• Own landing pages (GoHighLevel / WordPress / Unbounce), forms, and call tracking (CallRail / WhatConverts). A/B test headlines, creatives, and forms. Reduce friction to book. Own HIPAA-compliant tracking via GTM, GA4, Meta CAPI, and Google Offline Conversion Tracking.
• Own and optimize 7 Google Business Profiles: posts, photos, reviews, Q&A;, services. Own local SEO: citations, on-page SEO for 'primary care near me' keywords per city. Own review generation and response process to stay >4.7 stars. Manage directory listings.
• Build SLA with Front Desk team: speed-to-lead <5 mins, 6+ contact attempts, call recordings audit. Build reports: Lead -> Contacted -> Booked -> Showed -> Retained. Identify drop-off and fix it with front desk manager. Own the nurture: SMS, email, and retargeting sequences.
• Own marketing dashboard in Looker Studio: Spend, CPL, Cost per Booked, Cost per Showed, New Patients, CAC, LTV. Report weekly to Owner: what spent, what worked, what to kill, what to scale. Manage monthly budget of $80k-$150k with goal to improve CPL 10% QoQ.
• Direct designer and video editor: 10+ new ad creatives per week (UGC, doctor-led, testimonial, before/after educational). Write high-converting ad copy in English and Spanish. Brief shoots at clinics. Ensure all creative is HIPAA-compliant (no PHI in ads).
• Test new channels: TikTok Ads, Nextdoor, employer partnerships, community events, influencer micro-local. Propose 2 growth experiments per month.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed