Marketing Manager, Paid Acquisition (Hybrid @ Bellevue, WA)

OfferUp•Bellevue, WA

2d•Hybrid

About The Position

OfferUp is seeking a hands-on paid acquisition marketer to manage daily operations of consumer media channels across Meta, Google, YouTube, TikTok, Snap, and emerging paid tests. This role requires an individual who can independently build and QA campaigns, proactively identify performance shifts, and provide clear explanations for changes. The successful candidate will translate the broader growth strategy into consistent execution, including media planning, campaign setup, trafficking, pacing, optimization, platform QA, testing, troubleshooting, and weekly channel diagnostics. The ideal candidate is operationally rigorous, analytically sharp, and understands the strategic role of each channel within the overall growth system.

Requirements

8+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace.
Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.
Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline.
Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.
The ability to distinguish between an auction problem, a creative problem, a targeting problem, a tracking problem, and normal performance variance.
Experience creating test structures that produce interpretable results—not simply launching more variations.
Excellent attention to detail without losing sight of the business question behind the work.
Clear, concise communication and the confidence to surface misses, risks, and uncertainty early.
A low-ego, high-ownership approach. You care more about getting to the right answer than protecting the first one.
A media or performance agency background is strongly preferred.

Nice To Haves

Experience with geo-based media planning, DMA-level analysis, incrementality testing, or matched-market studies.
Experience with retargeting, reactivation, reach-and-frequency campaigns, or upper-funnel video.
Familiarity with BigQuery, Tableau, SQL, or similar analytics environments.
Experience marketing a two-sided marketplace or a product whose value depends on local density.
Experience working closely with creative teams, creators, or UGC production partners.

Responsibilities

Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
Keep budgets pacing cleanly and surface risks, opportunities, and material variances early.
Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective.
Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback.
Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
Maintain clear campaign documentation and operating standards so our work is consistent, auditable, and easier to learn from.
Contribute to weekly performance reporting and make clear recommendations about what to scale, adjust, pause, or investigate.