Marketing Manager of Membership Growth and Retention

Sigma Theta Tau International Honor Society of Nursing

4d•Remote

About The Position

Your day often starts with a quick check on active campaigns and performance. You are reviewing membership acquisition, renewal, and engagement metrics to understand how campaigns are performing and where adjustments are needed. If something is underperforming, you are identifying the cause and deciding what to change, whether that is audience targeting, messaging, or channel mix. A significant portion of the day is spent actively managing campaigns. This might include building or refining email and paid media campaigns, adjusting segmentation, reviewing audience lists, or preparing upcoming launches. You are working across multiple channels, ensuring each campaign is aligned with the member value proposition and designed to drive action. Work frequently shifts between execution and coordination. You are meeting with the marketing and communications team to align campaign timelines, messaging, and creative assets, while also connecting with the Membership and Volunteer Engagement team to ensure campaigns reflect the member journey and support both recruitment and retention goals. Optimization is ongoing throughout the day. You are setting up or reviewing A/B tests, analyzing results, and applying those insights to improve performance. This could mean refining a renewal message, adjusting an offer, or testing a new approach to increase conversions. Campaign performance is not static, and you are continuously making adjustments to improve results. You are also monitoring budgets and campaign pacing, ensuring efforts are aligned with growth targets and making adjustments as needed. As campaigns progress, you document performance, capture key insights, and identify what could be scaled, refined, or discontinued in future efforts. By the end of the day, campaigns have been adjusted, new tests are in motion, and the next set of decisions is already taking shape, all with goal of driving stronger, membership growth, retention, and long-term value.

Requirements

You have earned a Bachelor's degree in marketing, communications, business, or related field.
You bring seven to ten years of progressive experience in marketing, with a strong emphasis on direct response acquisition and retention campaigns.
You have a proven track record of driving membership or subscription recruitment and renewal growth through multi-channel campaigns.
You have hands-on experience managing email, digital, paid media, and conversion-focused campaigns with measurable ROI outcomes.
You have demonstrated experience developing and optimizing lifecycle marketing strategies, including onboarding, engagement, and renewal journeys.
You have experience managing campaign budgets and forecasting performance against revenue targets.
You are able to translate data and analytics into actionable marketing insights and strategy adjustments.