Retention Marketing Manager — Ecommerce & Membership

PCH Digital LLC•Phoenix, AZ

8d•Remote

About The Position

Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value. We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives. This role will have access to a number of tools, namely MoEngage and Klayvio.

Requirements

4–7+ years in ecommerce lifecycle marketing
Experience with CRM platforms (MoEngage a plus)
Strong understanding of subscription models
Analytical mindset with commercial focus
Understanding of Shopify

Responsibilities

Build and manage customer journeys: Onboarding
Abandoned cart
Post-purchase
Winback
Subscription upgrade/downgrade flows
Develop structured segmentation strategies
Design and optimize subscription tier communication
Support upsell initiatives
Reduce churn through proactive engagement programs
Oversee promotional calendar
Partner with Creative for campaign assets
Ensure consistent messaging aligned with brand standards
Track repeat purchase rate, churn, LTV
Conduct cohort analysis
Continuously optimize flows based on performance data

Benefits

Competitive salary based on experience
Medical, dental, and vision insurance, plus a range of additional voluntary benefits
401(k) with company match
Flexible PTO and 15 paid holidays to rest and reset
Remote-first culture with home office stipend
Professional development budget
12 weeks of paid family leave to celebrate life’s biggest moments

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