Marketing Manager, Multifamily Property Marketing

Cushman & Wakefield•Atlanta, GA

10d•$80,750 - $95,000

About The Position

The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.

Requirements

Bachelor’s Degree required
5+ years of related multifamily marketing experience
Extensive copywriting experience and excellent command of the English language required
Positive, energetic, enthusiastic, patient, and ambitious attitude is essential
Strong copywriting, organizational and administrative skills are necessary and positive attitude is essential.
Ability to multi-task and meet deadlines while working in a fast-paced environment and be organized
Will demonstrate a desire to work independently with various departments within the organization.

Nice To Haves

Knowledge of the Yardi product suite is a plus.
Knowledge of Adobe In-Design or the Creative Suites platform helpful

Responsibilities

Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
Manage the development of creative marketing materials and collateral for on‐site team members to use. This would include the coordination of – direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
Work with design teams, third‐party vendors and on‐site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub‐market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.
Develop competitive messaging for property websites.
Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
Conduct audits on various media and technology performance areas.
Acquire contract from national media vendors and stay abreast of their products.
Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
Attend client meetings on behalf of Regional Marketing Director.
Participate in interdisciplinary meetings on behalf of the Regional Marketing Director.
Support new property marketing transitions.
Work with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained.
Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.
Other functions as assigned.