Marketing Manager - Medical Devices, Women's Health

Caldera Medical•Westlake Village, CA

3d•$120,000 - $130,000•Onsite

About The Position

Marketing Manager - Medical Devices, Women's Health 100% ONSITE - Westlake Village, CA Caldera Medical’s Mission - To Improve the Quality of Life for Women! About Caldera Medical Caldera Medical is a growing medical device company with a clear mission: to improve the quality of life for women. We design and manufacture innovative surgical products used by physicians across the country, and we're at an exciting inflection point — scaling our brand, expanding our product lines, and reaching a wider audience of healthcare providers. The Opportunity We're looking for a Marketing Manager to own the Healthcare provider marketing strategy for a key product line and play a visible role in the company's growth. This is a high-autonomy position where you'll shape how our brand shows up in the market — from digital campaigns to the trade show floor. You'll report to VP, US Commercialization and work closely with sales, product, and executive leadership. If you've been looking for a role where your work directly drives revenue and you can see the impact of your decisions, this is it.

Requirements

Bachelor's degree in marketing, business administration, communications, or a related field
5+ years of B2B marketing experience, including hands-on trade show management, product line marketing, and digital campaign execution
Proven track record managing end-to-end email marketing campaigns using marketing automation tools
Proficiency with CRM and digital marketing platforms (e.g., HubSpot, Salesforce, Mailchimp)
Strong analytical skills — you're comfortable interpreting campaign data and making decisions based on it
Excellent written and verbal communication skills
30% travel required for trade shows and events.

Nice To Haves

Experience in medical devices, healthcare, or a regulated industry
Comfort working in a growth-stage company where priorities evolve and you wear multiple hats
Strong project management instincts — you can juggle several initiatives without dropping the ball

Responsibilities

Product Line Strategy & Launches Lead the marketing strategy, positioning, and lifecycle performance for an assigned product line. Own product launches end-to-end — from messaging and materials to cross-functional coordination and go-to-market execution.
Digital & Email Marketing Build and run B2B digital campaigns with a strong emphasis on email marketing — lead nurturing, segmentation, automation, and performance optimization. Track results, report on KPIs, and continuously improve ROI.
Trade Shows & Events Plan and manage trade show participation from start to finish: logistics, booth design, lead generation, and post-event follow-up. You'll travel roughly 30% of the time to represent Caldera at industry events.
Cross-Functional Collaboration Partner with sales, product, and leadership to ensure marketing efforts align with business goals. Create compelling content across channels — email, presentations, social media, and trade show materials.
Market Intelligence Research industry trends, customer insights, and competitor activity to sharpen our positioning and keep us ahead of the curve.