Marketing Manager, Math

McGraw Hill LLC.

40d•$76,000 - $100,000•Remote

About The Position

Make an Impact! At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. How can you make an impact? McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager, Math for our Higher Education division. Reporting to the Director of Marketing, the Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation and sales enablement activities to drive leads and support other team goals. This is a remote position open to applicants authorized to work for any employer within the United States.

Requirements

Minimum 3-4 years of client-facing Sales and/or Marketing experience.
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
Ability to travel up to 35%.

Responsibilities

Work and thrive within an integrated cross-functional team focused on ALEKS Math.
Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team.
Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS.
Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences.
Lead a customer acquisition process and customer delight plan across ALEKS Math.
Provide sales support and enablement to internal and external customers, including a team of ALEKS Sales Specialists.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Use data to drive decision making across portfolio and share best practices with the team.