Marketing Manager - Managed Ad Sales

Wiley

4d•£44,800 - £64,133

About The Position

As Marketing Manager, Managed Ad Sales, you'll own the full marketing stack for our managed advertising business, from positioning and content through to demand generation, account-based marketing, and sales enablement. You'll work shoulder to shoulder with sales, product, and data partners to fill pipeline, sharpen our story, and give the commercial team everything it needs to win. This is a hands-on role for a marketer who likes to set the strategy and then build the thing.

Requirements

Five or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences.
A track record across the full funnel: you've built positioning, run demand gen, and shipped sales enablement, not just one of the three.
Strong writing and storytelling skills, with the ability to turn a complex, data-rich offering into copy that resonates with a commercial buyer.
Hands-on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms.
An analytical mindset, fluent in pipeline metrics and attribution, and comfortable using data to make the case for where to invest.
A bias for action and a collaborative style that earns trust with sales and product partners.

Nice To Haves

Experience marketing an advertising, media, or audience-data product.
Familiarity with programmatic advertising, adtech, or martech ecosystems.
Exposure to pharma, life sciences, or the broader healthcare market and how HCP audiences are reached and engaged

Responsibilities

Own the positioning and messaging for Managed Ad Sales, translating what we do with HCP audience data into a clear, compelling story for advertisers.
Plan and run demand generation campaigns across email, paid, web, and events that build and accelerate qualified pipeline.
Create the content that sells: landing pages, case studies, one-pagers, decks, and thought leadership that move advertisers from interest to conversation.
Lead account-based marketing for priority advertiser accounts, partnering with sales to build account plans, tailored campaigns, and outreach that lands.
Equip the sales team with the tools to close: pitch decks, battlecards, objection handling, and proof points grounded in performance data.
Partner across sales, product, and data teams to keep messaging accurate, timely, and aligned to where the business is heading.
Measure what matters, tracking campaign performance, pipeline influence, and conversion so you can double down on what works and cut what doesn't.