Marketing Manager, Loyalty Campaigns

Lowe's Companies, Inc.•Mooresville, NC

15h•Onsite

About The Position

The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams. The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

Requirements

Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
6 Years Overall Marketing experience
3 Years Brand or integrated marketing leadership experience for consumer brands or retailer
2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners
2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

Nice To Haves

1 Year Experience leading brand or category work at a retailer or CPG company

Responsibilities

Leads 1-2 assistant marketing managers and a small “pod” in an “agile” type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPI
Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned to support loyalty acquisition and engagement
Works with Senior Manager to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the integrator across marketing and broader organization
Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work