Marketing Manager, Lifecycle and Community

StrataTech Education Group•Phoenix, AZ

1d•Hybrid

About The Position

The Marketing Manager, Lifecycle & Community is responsible for building and sustaining a vibrant, professional community for Tulsa Welding School. This role manages the end-to-end stakeholder experience once the enrollment process is complete, fostering lifelong relationships between the institution and its students, alumni, and employer partners. By driving engagement and advocacy, this role turns graduates into lifelong brand ambassadors, referral sources, and future industry leaders.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field; OR equivalent professional experience.
Minimum of 3–5 years in community management, lifecycle marketing, or alumni relations, with a proven track record of managing complex stakeholder groups.
Strong experience as a business owner for CRM or community engagement platforms; proficiency in Microsoft Office and digital communication tools.
Demonstrated experience in project management and the ability to translate organizational goals into actionable community engagement plans.

Nice To Haves

Ability to see the "big picture" of how community engagement drives long-term brand equity and enrollment growth.
Exceptional interpersonal skills with the ability to build trust across diverse populations, including students, tradespeople, and corporate executives.
Experience navigating brand transitions or organizational changes with a focus on stakeholder reassurance and retention.
A genuine passion for the skilled trades and a desire to act as a "force for good" in the lives of our students.

Responsibilities

Develop and execute high-impact strategies to engage students and alumni through digital platforms, professional networking, and events.
Act as the primary advocate for the post-enrollment experience, ensuring a seamless transition from "student" to "successful graduate".
Partner with functional marketing teams (Social, PR, Brand) to deliver targeted, high-value content that supports professional development and brand loyalty.
Serve as the business lead for the alumni and community engagement platform, ensuring data integrity and a premium user experience.
Collaborate with Career Services and B2B partners to bridge the gap between skilled graduates and the employer organizations that hire them.
Establish and manage mentorship initiatives and recognition programs that empower alumni to serve as advocates for current students.
Identify opportunities for "lifetime learning," continuing education, and certification programs to support graduates throughout their entire careers.

Benefits

Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
Flexible Spending Account and Health Savings Account options
401(k) Employer Match
Short- & Long-Term Disability – Company Paid
Basic Life Insurance – Company Paid
12 Paid Holidays
Your Birthday off – Company Paid
3 weeks PTO – 1st yr. (accrual)
Tuition Reimbursement
Employee referral bonus program
Headspace membership – Company Paid
Marquee Health Well-Being Program – Company Paid
Pet Insurance, Accident Insurance, and other optional insurance plans