Marketing Manager IV
About The Position
Join the client's Growth Strategy Team as a Growth Strategy and Product Marketing Manager, delivering growth with a focus on the full end to end customer journey from top of funnel to conversion for our Consumer Assisted offering, Expert Full Service. This is a highly collaborative role within the Assisted Growth Strategy team, responsible for supporting new growth opportunity identification and product marketing execution. You will work closely with partners across both our Assisted and Core strategy and marketing teams, Product Management, Customer Success, Research, Analytics, and Finance. The ideal candidate will possess a mix of strategic thinking and insight, strong communication skills, a collaborative mindset, and extensive growth/marketing strategy experience in a fast-paced, cross-functional environment.
Requirements
- Bachelor's degree required; MBA preferred
- 10+ years professional experience in growth or product marketing, with a focus on re-engagement and retention
- Experience in top-of-funnel channel strategy, activation, and execution; pricing strategy; And retention, re-acquisition, and lifecycle marketing
- Proven experience influencing and collaborating with cross-functional teams to deliver strong growth
- Demonstrated success in designing and executing integrated marketing and growth strategies across digital and offline channels
- Strategic mindset with the ability to integrate business priorities into short- and long-term plans
- Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously
- Solid written and verbal skills for communicating strategic objectives and results to cross-functional teams and senior leadership
- Demonstrated high levels of ownership, responsibility, initiative, and a desire to drive measurable performance results
- Track record of making principled, data-based business decisions while managing ambiguity
- Strong experience uncovering qualitative and quantitative customer insights to drive decisions and influence end-to-end customer experiences
- Strong data analysis skills, including hypothesis-driven testing, test result analysis, and making recommendations
Nice To Haves
- Experience working with or leading expert-led or service-based business models
Responsibilities
- Coordinate GTM channel execution and support product marketing to drive expert-led marketing and top-of-funnel (TOF) opportunities that serve both acquisition and returning user re-engagement
- Drive the development and execution of growth strategies and end to end experiences for our Consumer Assisted Portfolio, with a focus on the returning user experience, onboarding, and lifecycle
- Utilize qualitative/quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies that deliver improved business outcomes
- Optimize existing Assisted customer journeys for top entry points, front doors, landing experiences, and customer navigation across our portfolio of Assisted and TTO offerings
- Leverage customer insights, competitive analysis, and data to unlock growth, influence product roadmaps, and ensure strategic rigor in decision-making
- Own the customer problem and collaborate with Research to build deep insights on Full Service customers
Benefits
- medical/dental/vision insurance
- HSA
- FSA
- 401(k)
- life, disability & ADD insurance
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
